Apple: iPhone 6S preorders ‘on pace’ to beat last year’s 10 million record

September 14, 2015, 2:34 PM UTC
Apple Unveils New IPhones, IPad And Apple TV With Touch Remote
The Apple Inc. iPhone 6s Plus smartphone is displayed after a product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. Apple Inc. unveiled a wide-ranging lineup of new products, including updated iPhones, a revamped TV set-top box for playing games and watching videos, and a bigger iPad designed for business customers. Photographer: David Paul Morris/Bloomberg via Getty Images
Photograph by David Paul Morris — Bloomberg via Getty Images

Apple said Monday there has been an extremely positive customer response to the new iPhone 6S and 6S Plus, adding that “preorders this weekend were very strong around the world,” MarketWatch reported.

The company says that it is “on pace to beat last year’s 10 million unit first-weekend record.” This comes as a surprise to some since last month an analyst at Merrill Lynch warned investors that there would likely be low demand for the newest iPhone since iPhone 6 sales were so strong.

Apple (AAPL) revealed the new iPhone 6S and iPhone 6S Plus at its event on Sept. 9. The new smartphones look almost identical to last year’s models, aside from the version with a rose gold finish. And the new 3D Touch feature adds a significant change.

The rose gold iPhone 6S Plus seems to be in particularly high demand, and was the first to go in China before all pre-orders sold out in just 12 hours.

According to Apple’s website, the 6S will ship on Sept. 25, and the 6S Plus should be available to ship in early to mid-October. The phone will each be available at Apple Stores starting at 8 a.m. on Sept. 25.

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