• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

3

Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

3

Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
TechNews

Grasswire relaunches its crowdsourced Wikipedia of news

By
Mathew Ingram
Mathew Ingram
Down Arrow Button Icon
By
Mathew Ingram
Mathew Ingram
Down Arrow Button Icon
September 1, 2015, 9:07 AM ET
Grasswire
Add Fortune on Google for similar content.

For all the new digital media entities that have popped up over the past few years, the way the news is reported hasn’t changed all that much. Breaking news may show up on Twitter or Facebook first, but then an army of bloggers and journalists usually winds up turning it into something that looks more or less like a standard new story, published on sites that often look very much like newspapers.

With Grasswire, founders Levi Notik and Austen Allred wanted to upend that traditional format and create something like a crowdsourced real-time newsroom, a Wikipedia of news.

The latest iteration of that vision launched this morning: a stripped-down, newsfeed-style site with images and text about a variety of breaking news events around the world. In many cases, the news items are tweets, or Instagram photos. But the real magic of the site, Allred says, occurs behind the scenes, in an open forum—powered by the popular workplace discussion tool Slack—that functions as an open newsroom.

“It sort of feels like you’re sitting in Aaron Sorkin’s Newsroom,” said Allred, referring to the TV show from the creator of The West Wing. “What ends up on the site is the outcome of what happens in that newsroom, in that discussion. All the fact-checking and voting and whatnot is done in the Slack channel, so the site itself exists as a nicer-looking version of what happens in the newsroom.”

A number of other real-time news efforts have taken a somewhat similar approach: Storyful, which does fact-checking of social news (and is now owned by News Corp.) runs an open newsroom on Google+, but participants have to be invited. And Reportedly, a unit of Pierre Omidyar’s First Look Media that focuses on social news, has a team of editors who collaborate via social platforms like Reddit and Twitter. But Grasswire takes that approach a step farther.

Grasswire Version 2

 

Although it’s not immediately obvious (apart from a button that says “edit Grasswire” in the upper right corner), the site is wide open for anyone to edit, which means that any registered user can post, change, or remove content. In contrast to almost every news site in the world, no one has to approve it, or verify it, or edit it before it appears. All of that happens after the fact. The closest comparison would be the real-time news that occurs on Reddit forums such as Syrian Civil War, which Allred was partly inspired by.

While that approach creates the risk of error and/or vandalism, any change can be easily “reverted” or changed back by any user, including the site’s admins or editors. And those decisions are all made on the fly in the Slack forum’s “open newsroom.” Admins can also ban or block malicious users, but those are the only special powers they hold compared to regular users, Allred says. The site has seven full-time employees, including two professional journalists.

This second iteration of Grasswire is unlike the original version (which I wrote about here) in several ways. The original site was designed to be more like a Reddit for news rather than Wikipedia: users could fact-check the photos and text reports, with the truth “score” displayed below each piece of content, and they could also vote up images or news items. Both of those features have been removed, and all of that activity now occurs in the Slack room.

I thought the up-voting and fact-checking might have been removed because they were being rigged or targeted by malicious users (something that used to happen to Digg), but Allred says that’s not the case. He decided to lose those aspects of the site because they made it too complex, and thus made the barrier to entry too high. It’s simpler to make all of that part of the discussion in the open newsroom, he said.

Screen Shot 2015-09-01 at 9.17.52 AM

 

“We discovered the voting and so on was kind of getting in the way of usage—people were spending a lot of time discussing what to vote on, having these discussions in these terrible little comment boxes,” Allred says. “We just wanted to make it simpler, so that all happens in the chat room. Basically what happened was I had this big idea of how it would work and how everyone would come together and how people would use the site, and a lot of those assumptions were just wrong.”

The Grasswire founder adds that he’s is under no illusions about how many users are ever going to edit the site or engage in a discussion around the news in the Slack room. “We assume that 99% of our readers will only ever be readers,” he said. “There are about 930 people on the site right now and I would guess maybe 15 of those are people trying to edit. So we’re thinking a lot about both of those different experiences and about trying to improve them.”

There have only been a few incidents of vandalism on the site so far, Allred says. In one case, a link got posted on the anarchic online community 4chan, and some users came and fiddled with the site, but it was reverted quickly and they were blocked. The lack of bad behavior could be a result of the fact that Grasswire is still relatively unknown, but Allred says he thinks it can manage even if it gets larger.

Allred says the site has evolved from being a Reddit for news to being more like Wikipedia—but in a way, the site is even more ambitious than Wikipedia is. The crowdsourced encyclopedia may theoretically be editable by anyone, but in practice it is more or less run by a small group of editors (known ironically as the “cabal”) who make many of the decisions about what to post or what to remove unilaterally. Grasswire is set up so anyone can edit anything in real time, although like Wikipedia, admins can “lock” a page or item to protect it from vandalism.

“I’m a fan of what Wikipedia has done, but one of the things I don’t really want to replicate is the sort of secret group of inside brass who kind of control what happens on the site,” Allred says. “A lot of people I’ve talked to say they don’t like that part. I’m not sure how to avoid that, but we’re trying really hard.”

Is it possible for a site to take such an aggressively democratic approach to the news, or will Grasswire succumb to the kind of abuse that has been such a problem for Twitter and Reddit? Allred says he is optimistic, and he’d better be—the dustbin of history is filled with services that over-estimated the public’s desire to contribute to the greater good. Grasswire has so far raised $700,000 from a group of VCs and angel investors, but Allred said the company will likely be looking to boost its funding soon.

Subscribe to Data Sheet, Fortune’s daily newsletter on the business of technology.

About the Author
By Mathew Ingram
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

2
Commentary250 Years of Innovation
America’s secret weapon isn’t just innovation — It’s the freedom to fail
By Keith KrachJuly 3, 2026
1 hour ago
A $75 billion valuation, 75 million global customers and on its way to America—Revolut is London’s disruptor extraordinaire
EuropeLetter from London
A $75 billion valuation, 75 million global customers and on its way to America—Revolut is London’s disruptor extraordinaire
By Kamal AhmedJuly 3, 2026
1 hour ago
Man in a black hat and jacket
InvestingSpace Exploration
Elon Musk can’t sell a single SpaceX share for a year—and then all the locks crack open at once
By Amanda GerutJuly 3, 2026
2 hours ago
Microsoft’s next big bet isn’t on a model but on becoming the Swiss Army knife of enterprise AI
AIMicrosoft
Microsoft’s next big bet isn’t on a model but on becoming the Swiss Army knife of enterprise AI
By Sheryl Estrada and Sebastian HerreraJuly 3, 2026
4 hours ago
Those bots sending discounts to your email is dynamic pricing in action. Get revenge on those bots by abandoning your cart
RetailConsumer Spending
Those bots sending discounts to your email is dynamic pricing in action. Get revenge on those bots by abandoning your cart
By Catherina GioinoJuly 3, 2026
4 hours ago
z
AIdisruption
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
5 hours ago

Most Popular

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
17 hours ago
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
Success
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
By Sasha RogelbergJuly 2, 2026
19 hours ago
Current price of oil as of July 2, 2026
Personal Finance
Current price of oil as of July 2, 2026
By Joseph HostetlerJuly 2, 2026
22 hours ago
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
Success
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
By Emma BurleighJuly 2, 2026
21 hours ago
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
19 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.