• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Commentary

How this CEO keeps her employees coming back after maternity leave

By
Gay Gaddis
Gay Gaddis
Down Arrow Button Icon
By
Gay Gaddis
Gay Gaddis
Down Arrow Button Icon
August 28, 2015, 11:40 AM ET
Courtesy of Gay Gaddis

MPW Insider is an online community where the biggest names in business and beyond answer timely career and leadership questions. Today’s answer for: How do you get buy in for a new idea? is written by Gay Gaddis, CEO and founder of T3.

Roughly 20 years ago, I had four T3 employees get pregnant, all within a few weeks of each other. I was beyond excited for all of them, however, they were also key to our growing client at the time — Dell Inc. — and losing them could pose a major threat to our agency. Knowing that at least one or all could potentially choose to not come back to work after their maternity leave, I had to think of a resolution quickly.

So this is what I proposed: The women could bring their babies to work with them. No, it wasn’t another on-site daycare program. The mothers would take care of them, and we would pitch in when necessary. At first, no one could grasp the idea. It was basically unheard of at the time. However, as a mother of three, I had high hopes we could make it work. The program would later be coined, “T3 and Under” and has been honored by a variety of national news organizations.

See also: The number one way to motivate employees

Here is how I was able to get buy-in for the new idea from the entire company:

1. I gave it a try. If we never at least tried to implement this new idea, we never would have known if it was a viable option.

2. I believed in it, because I knew it was the right thing to do. After all, leaving a baby after six weeks is way too hard for both the mom and the baby.

3. I was open and flexible to changes. I realized after the program started that dads should be able to participate. Raising a child isn’t just a mommy thing. Dads play an important role, too.

And here we are, 20 years later. We have had more than 90 babies grace our halls. Many moms and dads who have participated in the program are longstanding, loyal employees. In fact, our first “T3 and Under” baby has returned this past summer as an intern and is working alongside her mom who has been with the agency for 23 years. Talk about coming full circle.

About the Author
By Gay Gaddis
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

trump
Commentarynational debt
The U.S. just hit $39 trillion in debt. Here’s the constitutional fix that Congress won’t touch
By Steve H. Hanke and David M. WalkerMarch 20, 2026
15 hours ago
london
Commentaryinvestment banking
The 19th century banking problem that AI hasn’t solved yet
By Silvio Savarese and Sabastian NilesMarch 20, 2026
18 hours ago
spreng
CommentaryVenture Capital
Unicorns are flush with cash and stuck. A new kind of startup crisis is taking hold in 2026
By David SprengMarch 20, 2026
19 hours ago
placek
Commentarybranding
Intel and Toyota made perfectly logical decisions. That’s exactly how they killed their best brands
By David PlacekMarch 20, 2026
21 hours ago
fabio
CommentaryLoneliness
Why my $150 million startup thinks it can solve the $406 billion loneliness problem
By Fabio BinMarch 20, 2026
23 hours ago
scaramucci
CommentaryWhite House
Anthony Scaramucci: America’s billionaires and presidents have forgotten the lesson that destroyed Rome
By Anthony ScaramucciMarch 19, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.