• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Techsmart cities

Smart cars, meet smart signals

By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
August 20, 2015, 5:41 PM ET
Nine Alarm Fire In Boston's Back Bay
BOSTON - MARCH 26: Boston Traffic, seen here on Commonwealth Avenue, was severely affected by a nine alarm fire at 298 Beacon Street in the Back Bay on March 26, 2014. (Photo by Jonathan Wiggs/The Boston Globe via Getty Images)Photograph by Jonathan Wiggs — Boston Globe via Getty Images

With suburbs receding and cities growing, one major challenge is accommodating more cars moving over a fixed number of roads. One important tool will be traffic signals that use better data and automated algorithms to keep traffic flowing more smoothly. These so-called Intelligent Traffic Systems were pioneered in the U.S. in Los Angeles, in advance of the 1984 Olympic games, but they’re just beginning to catch on in mid-sized cities—and the impacts will be huge.

Tim Funderburk sits at one epicenter of change. He’s the traffic signal coordinator for St. Petersburg, Florida, a peninsular city of a quarter million people. Most days, you’ll find Funderburk in a low concrete office in central St. Pete, in front of an eight-foot wide desk bearing four large monitors showing graphs, maps, and charts. From here, Funderburk controls St. Pete’s more than 300 traffic signals, using information from regular manual traffic counts, emails and phone calls from citizens and agencies, and his own frequent drives around town.

Funderburk collates that information and beams adjustments wirelessly to the large control boxes next to each light. His tweaks are sometimes intuitive, but he also uses charts such as one resembling a green-and-red plaid pattern. When he can make the bars line up right, drivers on main arteries are getting a smooth sequence of green lights.

These hands-on methods are working for St. Pete, for now, but growth is steady. And though interstates in the area are being expanded, surface roads can’t be widened. And growing outward isn’t even an option, thanks to the glistening ocean surrounding the city on three sides.

St. Pete is betting on alternative transit like cycling and busing to reduce the number of cars on the road. But the city is also innovating to keep cars moving: Between now and 2018, the city is outfitting a few major surface roads with advanced sensors and processors that will adjust signals automatically, in real time.

St. Pete’s traffic sensing technology, like that in most cities, is still largely limited to induction loops embedded in asphalt. These loops can detect a single vehicle waiting on a small side road, triggering a green signal across a major artery. But induction loops can’t distinguish a single car from an angry traffic jam. Newer sensors can not only detect density, but distinguish between cars, buses, bicycles, and pedestrians, letting algorithms dish out green lights with a bigger picture in mind.

Even in smaller cities, the effects can be huge. When Siemens Intelligent Traffic Systems implemented smart signaling in Tyler, Texas, CEO Marcus Welz says it reduced traffic delays by 22%. Spread more widely, that kind of reduction could have major environmental and economic impacts: Americans currently spend an average of 38 hours a year stuck in traffic, and burn nearly $2 billion in gasoline while sitting still.

Depending on who you ask, the upfront investment in intelligent traffic systems is either a bridge too far, or a bargain. Michael Connors, St. Pete’s public works administrator, says the city has limited its smart traffic implementation because the price tag for a more comprehensive overhaul ran into the tens of millions of dollars.

But Welz points out that tech is often a small slice of overall transportation spending. “What makes a dumb traffic pole smart is usually a small part of the investment”: Just sensors, chips, and software added to existing infrastructure. Plus, the systems are modular, and can be expanded gradually.

Once a system goes digital, even bigger possibilities open up. Smart signals will eventually interface with emerging connected vehicle technologies—for instance, a smart traffic signal could send a warning to your car as it turns red.

“Eventually,” Welz muses, “You could get rid of traffic lights, you could get rid of signs. You can connect directly to the car.”

Sign up for Data Sheet, Fortune’s daily newsletter about the business of technology.

About the Author
By David Z. Morris
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

heitmann
CommentaryEntrepreneurship
Here’s how to build something that lasts, from the founder of a $300 million bootstrapped company that’s been growing for 28 years straight
By Tim HeitmannMarch 1, 2026
1 hour ago
U.S. President Donald Trump delivers the State of the Union address during a joint session of Congress in the House Chamber at the Capitol on February 24, 2026 in Washington, D.C.
EnergyData centers
Your utility bills keep going up. Here’s everyone you can blame—AI data centers included
By Jordan BlumMarch 1, 2026
3 hours ago
PoliticsColleges and Universities
Pentagon chief blocks officers from attending Ivy League schools and other top universities, including partners on AI and space
By Jason MaFebruary 28, 2026
11 hours ago
AIAnthropic
Anthropic CEO Dario Amodei says ‘we are patriotic Americans’ committed to defending the U.S. but won’t budge on ‘red lines’
By Jason MaFebruary 28, 2026
16 hours ago
sarandos
InvestingMedia
3 things we will never know after Netflix pulled out of the Warner Bros. bidding, handing it to Paramount
By Nick LichtenbergFebruary 28, 2026
19 hours ago
OpenAI CEO Sam Altman
AIAnthropic
OpenAI sweeps in to ink deal with Pentagon as Anthropic is designated a ‘supply chain risk’—an unprecedented action likely to crimp its growth
By Jeremy KahnFebruary 28, 2026
19 hours ago

Most Popular

placeholder alt text
Success
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleFebruary 27, 2026
2 days ago
placeholder alt text
AI
The week the AI scare turned real and America realized maybe it isn't ready for what's coming
By Nick LichtenbergFebruary 28, 2026
1 day ago
placeholder alt text
Middle East
Iran is now on 'death ground' amid existential threat from U.S. attacks and could 'go big' in retaliation, former NATO commander warns
By Jason MaFebruary 28, 2026
18 hours ago
placeholder alt text
Success
Walmart exec says U.S. workforces needs to take inspiration from China where ‘5 year-olds are learning DeepSeek’
By Preston ForeFebruary 27, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of gold as of February 27, 2026
By Danny BakstFebruary 27, 2026
2 days ago
placeholder alt text
Middle East
Dubai’s worst nightmare unfolds as Iran strikes Gulf neighbors
By Dana Khraiche, Fiona MacDonald and BloombergFebruary 28, 2026
13 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.