• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailAmazon

Amazon’s top-selling book will put your kid to sleep in minutes

By
Jonathan Chew
Jonathan Chew
Down Arrow Button Icon
By
Jonathan Chew
Jonathan Chew
Down Arrow Button Icon
August 19, 2015, 12:31 PM ET
"The Rabbit Who Wants to Fall Asleep", a bedtime book written by a Swedish psychologist, is topping Amazon's best-seller list.
"The Rabbit Who Wants to Fall Asleep", a bedtime book written by a Swedish psychologist, is topping Amazon's best-seller list.Amazon

A book that promises to make children fall asleep in minutes has topped Amazon’s best-seller list.

The Rabbit Who Wants To Fall Asleep is a 22-page tale of Roger the Rabbit, who is trying to catch up on his sleep. Roger enlists the help of friends Sleep Snail and Uncle Yawn. The focus of the tome is to use meandering sentence structure and specific words to induce kids into a hazy stupor. One such example:

Think slowly, breath slowly and calm, slow and calm’ and ‘let your whole body be heavy, so heavy it feels like it falls… just like a leaf, that falls down, slowly down, down… Your eyelids are so heavy.

The book was written by Swedish author and psychologist Carl-Johan Forssen Ehrlin. He recommends parents read the story methodically, and to even yawn while reading it. Children will mimic their parent’s behavior and end up quiet and napping in no time. “It’s the verbal equivalent of rocking your child to sleep,” Ehrlin told The Express.

Parents who have bought the book are posting rave reviews on Amazon (AMZN).

“I’m actually speechless,” one parent wrote on the site, “I’m sat here waiting for someone to pinch me. Bedtime just went from take 2-3 hours to taking 12 mins. We made it to the middle of page 2.”

“It feels almost like a guided meditation,” wrote another happy parent.

Ehrlin is the first independent publisher to top Amazon’s best-seller list. You can also get a free e-book version at Ehrlin’s website.

About the Author
By Jonathan Chew
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’
By Emma BurleighFebruary 2, 2026
1 day ago
placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
4 days ago
placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
3 days ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, February 2, 2026
By Joseph HostetlerFebruary 2, 2026
1 day ago
placeholder alt text
Cybersecurity
Top AI leaders are begging people not to use Moltbook, a social media platform for AI agents: It’s a ‘disaster waiting to happen’
By Eva RoytburgFebruary 2, 2026
1 day ago
placeholder alt text
Future of Work
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
By Jacqueline MunisFebruary 2, 2026
1 day ago

Latest in Retail

transformation
SuccessBook Excerpt
In 250 years, the economy has gone from agrarian to industrial to service to experience. Now the transformation economy is here
By B. Joseph Pine IIFebruary 3, 2026
11 hours ago
RetailFortune 500
In his day one message, Target’s new CEO ignored the elephant in the room. People noticed
By Phil WahbaFebruary 3, 2026
16 hours ago
EconomyManufacturing
Indonesia’s Danantara bets a new $6 billion SOE can save a textile industry from Trump tariffs and foreign competition
By Angelica AngFebruary 2, 2026
20 hours ago
imports
EconomyTariffs and trade
‘The Chinese have invaded us in terms of merchandise’: Mexico and Argentina lead Latin America’s struggles with flood of imports
By Chan Ho-Him, Isabel Debre, Nayara Batschke, Fabiola Sánchez and The Associated PressFebruary 2, 2026
1 day ago
C-SuiteRetail
Meet Walmart’s new CEO, John Furner: Once an hourly worker, today he takes charge of the top company in the Fortune 500
By Marco Quiroz-GutierrezFebruary 1, 2026
2 days ago
North AmericaDrugs
Mexico’s ban on vapes could give drug cartels more revenue — ‘those selling cocaine, fentanyl, marijuana are selling you vapes’
By María Verza and The Associated PressJanuary 31, 2026
3 days ago