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Here’s how Tesla plans to lure more car buyers in New York

August 13, 2015, 11:55 AM UTC
Christie Appointees Ban N.J. Direct Sales for Musk's Tesla Cars
Robert Jutchenko steps into a Tesla Motors Inc. Model S at the company's store at the Short Hills Mall in Short Hills, New Jersey, U.S., on Wednesday, March 12, 2014. Governor Chris Christies administration blocked Tesla Motors Inc., the electric-car maker that doesnt have franchised retail dealers, from direct auto sales in a move the company said could shutter its only two stores in New Jersey. Photographer: Emile Wamsteker/Bloomberg via Getty Images
Photograph by Emile Wamsteker — Bloomberg/Getty Images

Telsa (TSLA) has already installed charging stations along long stretches of major highways. On Thursday it plans to put charging locations in a denser environment as a way to appeal to urbanites.

The company will announce that it’s partnering with two dozen parking garages in Manhattan, which will be outfitted with higher-speed, 240-volt chargers so city residents can conveniently power up their electric vehicles, according to The New York Times. It will mark the company’s first entrance into the urban parking garage space.

The parking garage charging stations that will stretch from Wall Street in southern Manhattan up to 94th Street are intended to solve a problem faced by urban Tesla owners: the city’s lack of parking spaces make it difficult to find a spot to reliably charge their cars.

 

Tesla owners will be able to park in the garages for various periods of time—from an hour to months on end—but unlike Tesla’s highway charging stations, powering up in the garages won’t be free. Garage owners will be able to set charging rates as they see fit.

Separately Thursday, the electric car maker said it plansto raise about $500 million by selling 2.1 million shares. Chief Executive Elon Musk will buy nearly 84,000 shares for about $20 million in the offering, the company said.