A recent Vanity Fair story about dating-slash-hookup app Tinder has got the company a little hot under the collar.
The piece, by journalist Nancy Jo Sales, suggests in part that the mobile app has caused a “dating apocalypse” wherein users bypass romance and intimacy in favor of hookups, one-night stands and, in Sales’ more serious accusations, misogyny and the breakdown of long-term relationships.
Tinder decided to respond to Sales’ article in what can only be described as a category 5 tweetstorm, posted below. But be prepared: this isn’t a quickie.
Sales responded in kind:
On Wednesday morning, Tinder attempted to walk back its response in a comment given to The New York Times:
While reading the recent Vanity Fair article about today’s dating culture, we were saddened to see that the article didn’t touch upon the positive experiences that the majority of our users encounter daily. Our intention was to highlight the many statistics and amazing stories that are sometimes left unpublished, and, in doing so, we overreacted.