• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Autos

This new BMW feature will make other drivers jealous

By
Ben Geier
Ben Geier
Down Arrow Button Icon
By
Ben Geier
Ben Geier
Down Arrow Button Icon
August 11, 2015, 3:22 PM ET
GERMANY-AUTO-BUSINESS-EARNINGS-BMW
A worker fixes the logo of German car maker BMW on a BMW car at the company's plant in Regensburg, southern Germany, on March 13, 2014. Photograph by Armin Weigel — AFP/Getty Images

Updated Tuesday, August 11

Are you sick and tired of waiting at red lights, idling with nothing to occupy you except for your all-Taylor Swift playlist? Well, BMW has your back.

The German luxury automaker is working with a Portland, Oregon-based tech company whose system can tell the color of stoplights on the road ahead, relaying that information to the driver, CNBC reports. That can help drivers time their approach to avoid standing still at a red light, meaning less frustration and more efficient driving.

The company, Connected Signals, already makes a smartphone app that it claims works in dozens of cities around the world. BMW, however, is integrating the feature directly into its latest dashboard technology. Meanwhile, Apple and Google are rolling out CarPlay and Android Auto, respectively, to make vehicles’ infotainment systems more closely resemble smartphone interfaces.

About the Author
By Ben Geier
See full bioRight Arrow Button Icon

Latest in

Workplace CultureBrainstorm Design
Designer Kevin Bethune: Bringing ‘disparate disciplines around the table’ is how leaders can ‘problem solve the future’
By Fortune EditorsDecember 3, 2025
4 minutes ago
Scott Bessent
EconomyTariffs and trade
Scott Bessent is defiant on whether tariffs are a tax, demands Democrats work to cut actual taxes instead
By Nick LichtenbergDecember 3, 2025
8 minutes ago
The SoFi logo on a blue frame.
Personal Financechecking accounts
SoFi® Bank, N.A. Review 2025: Digital Banking, High Yields
By Glen Luke FlanaganDecember 3, 2025
33 minutes ago
Tony Cuccio posing in a chair
C-SuiteMillionaires
Tony Cuccio started with $200 selling beauty products on Venice Beach. Then he brought gel nails to the masses—and forged a $2 billion empire
By Dave SmithDecember 3, 2025
41 minutes ago
CryptoFinance
Bitcoin’s biggest booster Michael Saylor fights to stave off an $8 billion collapse and being the first major crypto domino to fall
By Jeff John RobertsDecember 3, 2025
45 minutes ago
AIBrainstorm Design
Microsoft AI wants all its employees to be AI-native by the end of the fiscal year, says VP of design Liz Danzico
By Angelica AngDecember 3, 2025
53 minutes ago

Most Popular

placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
5 days ago
placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
1 day ago
placeholder alt text
Success
Warren Buffett used to give his family $10,000 each at Christmas—but when he saw how fast they were spending it, he started buying them shares instead
By Eleanor PringleDecember 2, 2025
1 day ago
placeholder alt text
Economy
Elon Musk says he warned Trump against tariffs, which U.S. manufacturers blame for a turn to more offshoring and diminishing American factory jobs
By Sasha RogelbergDecember 2, 2025
1 day ago
placeholder alt text
North America
Anonymous $50 million donation helps cover the next 50 years of tuition for medical lab science students at University of Washington
By The Associated PressDecember 2, 2025
1 day ago
placeholder alt text
C-Suite
MacKenzie Scott's $19 billion donations have turned philanthropy on its head—why her style of giving actually works
By Sydney LakeDecember 2, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.