• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipWarren Buffett

Warren Buffett’s way

Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
August 10, 2015, 11:23 AM ET

Over the next three weeks, the media will be clogged with forward-angled articles looking past the Warren Buffett era at Berkshire Hathaway as the legendary CEO and investor turns 85 at the end of the month. I won’t be writing any of them. While it seems sensible to contemplate the next managerial chapter as a CEO closes in on 90, Buffett has confounded conventional thinking so often over the decades that maybe we should instead focus on what he’ll do next. After all, he isn’t even getting tired, as we see in Monday morning’s news of his biggest deal in years.

Berkshire has just announced that it will pay $32 billion in cash for Precision Castparts (total deal value: $37.2 billion), a company that could be described non-metaphorically as a nuts-and-bolts business. Here we observe a corporate leader at his most characteristically contrarian: Precision’s stock was down 22% this year because low oil prices have hurt many of its customers in the oil and gas business. But where the market saw trouble, Buffett saw a strong long-term business at a bargain price. And, as he has often done, he got excited by a company most people had never heard of and would regard as hopelessly unglamorous. This is a CEO who has pounced on companies with names like Ohio Mattress and (my favorite) Acme Brick.

Quietly flouting convention has been Buffett’s lifelong m.o. He has famously never split Berkshire’s stock (recent price: about $215,000 a share), and he never tells Wall Street analysts what he expects Berkshire’s earnings to be this quarter or this year. He does, however, tell investors from time to time that he thinks Berkshire stock is too expensive. He runs America’s fourth-biggest company (2014 revenue: $195 billion) with a headquarters staff of 25. He has been an activist investor since long before the term existed, and he has fired CEOs of companies in which he holds a stake. But, unlike today’s high-profile, vigorously tweeting activists, he has done it almost invisibly.

By continuing to go his own way, Buffett remains one of the great business leaders of the past 50 years. Who knows how long his reign may last? His Coca-Cola-and-hamburger-based diet, another snub of conventionality, has served him remarkably well so far.

Sign up for Power Sheet, Fortune’s daily morning newsletter on leaders and leadership.

About the Author
Geoff Colvin
By Geoff ColvinSenior Editor-at-Large
LinkedIn iconTwitter icon

Geoff Colvin is a senior editor-at-large at Fortune, covering leadership, globalization, wealth creation, the infotech revolution, and related issues.

See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

Investingpets
Pricier vet care: Fewer visits but still many $11,000 surgeries
By Emily Forgash, Rachel Phua and BloombergMarch 22, 2026
8 hours ago
Kevinn O'Leary showing off his watches
SuccessShark Tank
Kevin O’Leary became a millionaire from a $4.2 billion deal—but said it was ‘very anticlimactic’
By Sydney LakeMarch 22, 2026
13 hours ago
SuccessThe Interview Playbook
Boss uses a recruiter-approved coffee cup test in every interview—and he won’t hire anyone who fails it
By Orianna Rosa RoyleMarch 22, 2026
13 hours ago
Warren Buffett
SuccessBillionaires
Warren Buffett admits his original philanthropic  plans were not ‘feasible’—he’s instead left his three kids $500 million a year to give away
By Preston ForeMarch 22, 2026
14 hours ago
SuccessCareers
Ironman’s CEO started out unloading trucks when he was 13. He warns Gen Z networking is ‘dangerous’—and to do this instead
By Preston ForeMarch 22, 2026
18 hours ago
gen z
CommentaryGen Z
Gen Z is using ChatGPT to practice salary negotiations and tough conversations before they happen
By Phillip MillerMarch 22, 2026
19 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.