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The Broadsheet: August 3rd

Good morning, Broadsheet readers! Hillary Clinton has a tough weekend, a Yahoo acquisition reunites two former Googlers, and a ton of great news for powerful women in sports. Have a productive Monday.

EVERYONE’S TALKING

Hillary’s ready for Monday. It’s been a tough weekend for Hillary Clinton. Not only is there talk that Vice President Joe Biden and perhaps even Starbucks CEO Howard Schultz may throw their hats in the 2016 presidential ring, but the State Department has concluded that Huma Abedin, one of Clinton’s closest aides, was overpaid because of violations of vacation and sick leave rules during her tenure as an official in the department.

Looking into the Biden speculation, Fortune‘s Pattie Sellers reached out to Pfizer EVP Sally Susman, whose father Louis Susman is a prominent Democratic donor and former Ambassador to Britain; Susman’s recent breakfast with Biden was cited as a possible signal of the latter’s coming candidacy. Sally Susman told Pattie that the buzz about that sighting amused her and Biden watchers should not interpret anything from it: “My Dad was just having breakfast with an old friend. As he’s said, he’s good friends with the VP, but supporting Hillary.”

ALSO IN THE HEADLINES

Sisterhood of the ex-Googlers. Yahoo has acquired social shopping site Polyvore, which was founded by three former Yahoo engineers, for a price that TechCrunch pegs at upwards of $60 million. Interestingly, Polyvore CEO Jess Lee worked for Yahoo CEO Marissa Mayer back when both women were at Google. And Lee says it was a piece of career advice she received from Mayer that prompted her to take the top job at Polyvore.

• Gone in 34 seconds. Ronda Rousey decisively held on to her UFC women’s bantamweight championship title this weekend, by KO’ing previously undefeated challenger Bethe Correia in 34 seconds. SI

• When does she get a Facebook account? Mark Zuckerberg announced—on Facebook, of course—that he and his wife, Priscilla Chan, are expecting their first child, a girl. In a touching post, Zuckerberg revealed that Chan had suffered three miscarriages before this pregnancy, and said he hopes to help remove some of the stigma that still clings to women who miscarry. Fortune

• Two takes on stroller-gate. Bugaboo’s recent ad featuring a bikini-clad supermodel running behind a stroller provoked an outcry from many moms. Fortune has two very different perspectives on the kerfuffle. InkHouse co-founder Beth Monaghan argues that the ad failed because the company doesn’t grasp the way “body image issues are pervasive, ingrained and magnified around motherhood.” Jennifer Siebel Newsom, CEO of the non-profit Representation Project, writes that the ad simply shows a fit young mom, adding that “there’s no right way to portray a strong woman.” Have a different opinion on the ad? Tell me about it at kristen.bellstrom@fortune.com.

Basketball badass. The NBA now has two women getting paid to boss around very tall men: Former Olympian and WNBA coach Nancy Lieberman has been named an assistant coach for the Sacramento Kings. USA Today

A legend in the making. Inbee Park won the 2015 Ricoh Women’s British Open, making her just the seventh LPGA player to win the four major tournaments. With this career Grand Slam—and her 16th LPGA career victory—ESPN argues that Park “deserves to be acknowledged as a true legend in women’s golf.” ESPN

• The man behind women’s golf. Speaking of the LPGA, league commissioner Micheal Whan tells Fortune how he’s attracted more sponsors to the women’s tour, why the British Open is being played on a Trump-owned course, and how he plans to promote more up-and-coming female golfers. Fortune

BROADVIEW

Why diversity hiring goals actually matter

Pinterest made headlines last Thursday when it announced that it was going to publish its diversity hiring goals for 2016. In a blog post, co-founder Evan Sharp noted that most big tech companies—including Pinterest—have made little progress on hiring women and minorities, a failure he attributes largely to the fact “that companies haven’t stated specific goals.”

In an attempt to change that, Pinterest announced that it will bring new hires of full-time engineering roles to 30% female and 8% minorities and bring non-engineering new hires up to 12% underrepresented ethnic minorities.

So, why was this such big news? After all, those numbers (8% minority engineers?) aren’t exactly gobsmacking, and a goal is a long way from a guarantee.

For me, the importance of setting very public targets was brought home last week, while helping put together a Fortune analysis of how nine of the biggest tech companies compare on diversity. Many of the companies we looked at release their employee demographic data the same way Pinterest did—in a blog post. Reading those posts, it was surprising to note that they all use nearly identical language to describe their progress on diversifying their workforces.

Take Facebook, for example. In a late June post, global director of diversity Maxine Williams wrote that the company’s efforts are “producing some positive but modest change.” Her remark sums up the general consensus: We have a long way to go, but we’re making progress.

Yet when you look at the numbers, that progress is hard to see.

When Fortune compared companies’ latest 2014 employee data to their numbers from 2013, we found that Facebook, Microsoft and HP all increased their percentage of women by less than 1%. Three of the companies we analyzed—Google, Cisco and Intel—actually saw their percentage of female workers shrink.

The results are slightly less depressing when you look at the change in minority workforces, but still nothing to celebrate. The best performer, LinkedIn, went from 44% non-white employees in 2013 to nearly 49% in 2014.

To read the rest of my story, click here.

IN CASE YOU MISSED IT

• Decoding the Etsy gap. A full 86% of Etsy sellers are women, yet only 29% of all small business owners are female. Fortune’s Valentina Zarya asks why this gap exists and digs into what it is that makes Etsy so appealing to entrepreneurial women. Fortune

Honest move. Jessica Alba’s Honest Company is supporting Girls Who Code and helping to close the tech gender gap by hosting 80 girls in the non-profit organization’s first summer immersion program in LA. Hopefully, the program will work better than the company’s sunblock, which is being called out on Twitter for being ineffective.  Re/Code

• Amy goes activist? In response to an open letter asking Amy Schumer to speak out against gun violence following the shooting at a screening of her hit Trainwreck, the comedian tweeted, “Don’t worry I’m on it. You’ll see.” People

• Beyond Bernie. Bernie Sanders isn’t America’s only successful socialist. Seattle city council member Kshama Sawant has quietly made a big impact, leading the charge for a $15 minimum wage in her city and sparking a national movement to do the same elsewhere.  Mic

• A passionate VC. In this audio interview, London-based venture capitalist Eileen Burbidge talks about “founder psychosis,” her experience getting fired from Skype, and her take on women in tech. TechCrunch

• A star is born. Saturday was the birthday of Maria Mitchell, an astronomer and women’s rights pioneer born in 1818. This fascinating Vice story chronicles Mitchell’s fight for equal pay as the first professor of astronomy at Vassar College. Vice

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ON MY RADAR

Thousands of women will breastfeed in public Time

The one thing every CEO lies about  Fortune

The “mom body” is like the dad bod, but so much stronger  Quartz

What it’s really like being a 23-year-old woman living in Iraq  Refinery29

QUOTE

I would be Beyoncé.

First Lady Michelle Obama, on what she'd do if she had the chance to try a different occupation.