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Groupon takes on Seamless with food delivery

July 30, 2015, 7:53 PM UTC
Groupon Prepares For $750 Million IPO
CHICAGO, IL - JUNE 10: The Groupon logo is engraved in a glass office partition in the company's international headquarters on June 10, 2011 in Chicago, Illinois. Groupon, a local e-commerce marketplace that connects merchants and consumers by offering goods and services at a discount, announced June 2 that it had filed with the Securities and Exchange Commission for a proposed initial public offering of its Class A common stock. The company, launched in Chicago in November 2008 now markets products and services in 43 countries around the world. (Photo by Scott Olson/Getty Images)
Photograph by Scott Olson — Getty Images

Watch out, Seamless, Groupon is trying to tread on your turf.

That’s because Groupon announced Thursday that it’s kicked off the ability for consumers to order food directly from the service’s app and website, which makes it a direct competitor to food delivery sites, according to Consumerist.

The site, which is known for helping consumers save on deals to restaurants and events, touts helping users save 10% on orders through the new service.

But not so fast: The area of service is limited so far. Groupon To Go, as it’s being dubbed, launched in Chicago Thursday, with about 500 restaurants.

 

Groupon has plans to expand the service’s areas, including Austin and Boston in the fall. There are, of course, plans to go national down the road, too.

Restaurants that are available through Groupon to Go at launch include Quiznos, Popeyes, Subway, and Papa Johns.

Groupon acquired food delivery service OrderUp earlier in July to help launch the new feature, according to TechCrunch.