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The Broadsheet: July 28

Good morning, Broadsheet readers! Today we meet the first woman to coach in the NFL, the powerful young woman behind Trump’s media blitz—and too many college kids who are overwhelmed with stress. Have a productive Tuesday.

EVERYONE’S TALKING

• Ultimate touchdown. Last night, Jen Welter made history by becoming the first woman to coach in the NFL. The Arizona Cardinals have hired Welter to a training camp/preseason coaching internship. It’s shaping up to be a good year for women in the league: The announcement comes a few months after the NFL hired Sarah Thomas, its first full-time female official.  SI

ALSO IN THE HEADLINES

• Trump’s trump card. While 26-year-old Hope Hicks keeps a low profile on the campaign trail, the same cannot be said of her boss, Donald Trump. Hicks is Trump’s media handler and a key cog in the most controversial presidential campaign in recent memory. While people who know Hicks say she’s tough under pressure and “carries herself with integrity,” you have to wonder how her association with Trump and his runaway mouth will affect her career. Washington Post

• Post-party cleanup. In response to last week’s embarrassing “frat party” at Twitter HQ, interim CEO Jack Dorsey told employees that the company would set a diversity goal. (Last summer, Twitter reported that 90% of its tech employees are male.) While Twitter hasn’t yet announced specifics, let’s hope Dorsey follows through. Re/Code

• Under pressure. This NY Times disturbing story on colleges experiencing “suicide clusters” is enough to upset any parent (or non-parent, for that matter). Anxiety and depression are now the most common mental health diagnoses among college students, as kids feel increasing pressure to be “smart, accomplished, fit, beautiful and popular, all without visible effort.” New York Times

• A new Land? Lands’ End CEO Federica Marchionni talks to Fortune about her plans to revive the sturdy and sensible brand with the help of a new team, new product lines and a freshly redesigned website. Fortune

A fraud fighter. Jennifer Spratley, Wells Fargo’s SVP of wholesale fraud prevention and authentication, is the rare woman on the front lines of the war against cybercrime. Even more unusual? She has no STEM degree or tech background. Fortune

• Break the silence. Chilean President Michelle Bachelet is calling for citizens to end the silence that covered up human rights violations during the 1973-1990 military dictatorship, praising a former soldier who helped the investigation into the brutal murder of two activists. This is a charged issue for Bachelet, who was held and tortured. The Guardian

• Running like a girl. The Court of Arbitration for Sport, the final global sports court of appeals, has ruled that India’s Dutee Chand may compete against other women, despite the fact that her natural levels of testosterone exceeded guidelines for female athletes.  New York Times

IN CASE YOU MISSED IT

• Golden girls. 2012 Olympic gold medalists Gabby Douglas and Aly Raisman have their sights set on next summer’s Rio Games.But to get there, they’ll have to take on a pack of fresh-faced younger, hungrier American gymnasts. WSJ

• A pregnant moment. A new study, which found 54,000 women in the U.K. forced out of a job after having kids, has brought fresh attention to “Pregnant Then Screwed,” a website where British women post personal stories about pregnancy discrimination. Is it time the U.S. gets its own version of the tell-all site? Fortune

• On autopilot. Hardware designer Alexia McKenzie is on a mission to automate her life. She installed a mailbox sensor that pings her when a letter arrives, a webcam so she can see who’s at the door, and a magnet that’s embedded in her left hand so she can keep tabs on metal parts while she works.  Wired

Obama gets entrepreneurial. At the Global Entrepreneurship Summit in Kenya, President Obama announced that the Overseas Private Investment Corp. will join Goldman Sachs’ 10,000 Women and the International Finance Corp. in pledging $100 million to support women-owned small businesses throughout the globe. Huffington Post

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ON MY RADAR

Putting a price on a human egg  WSJ

1 in 5 claims in cosmetics ads are flawed  Time

On I Am Cait, a wardrobe tour reveals fashion’s fixation on Caitlyn Jenner  New York Times

The Bachelorette finale: What happens to careers after the final rose  Fortune

QUOTE

It’s not the outside world, it’s your interior life, that critic within you that you have to silence. Find something to like about yourself and hold on to that. It’s a constant battle whether you are 16 or 50.

Model Iman, who turned 60 last weekend, on self-esteem.