• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechFortune 500

Apple narrowly beat the Street’s expectations

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
July 21, 2015, 4:38 PM ET

Screen Shot 2015-07-21 at 4.52.21 PM
Apple’s third quarter results narrowly beat the Street’s consensus, with sales of 47.5 million iPhones coming in shy of most analyst’s estimates.

The Watch remains a mystery. CFO Luca Maestri told Reuters that Watch sales beat Apple’s internal goals, but didn’t say what they were.

Apple missed some whisper numbers, however, and shares quickly dropped 7% in after-hours trading.

“We believe investors have come to expect bigger beats from Apple,” Mizuho analyst Abhey Lamba wrote, “and lack of a meaningful beat at the current valuation could be viewed negatively.”

Apple management begged to differ.

“We had an amazing quarter, with iPhone revenue up 59 percent over last year, strong sales of Mac, all-time record revenue from services, driven by the App Store, and a great start for Apple Watch,” said Tim Cook in a press release. “The excitement for Apple Music has been incredible, and we’re looking forward to releasing iOS 9, OS X El Capitan and watchOS 2 to customers in the fall.”

“In the third quarter our year-over-year growth rate accelerated from the first half of fiscal 2015, with revenue up 33 percent and earnings per share up 45 percent,” said CFO Maestri. “We generated very strong operating cash flow of $15 billion, and we returned over $13 billion to shareholders through our capital return program.”

By the numbers:

— Revenue: $49.6 billion, up 32.5%
— EPS: $1.85 per share, up 44.5%
— iPhone: 47.53 million, up 35%
— iPad: 10.9 million, down 17.7%
— Mac: 4.796 million, up 8.8%
— Services: $5.03 billion, up 12%
— Other products: $1.6 billion, up 49.5%
— Gross margin: 39.7%, up from 39.4%
— Revenue guidance: $49 to $51 billion
— GM guidance: 38.5% to 39.5%

To patch into the conference call with analysts, click here: Apple Financial Results

In opening remarks, Cook and Maestri both noted that sales in greater China more than doubled, up 112%. iPhone sales in China were up 87%.

Average selling price on the iPhone was up $99 year over year, despite challenging foreign exchange rates.

Pressed on iPhone sales in the Q&A, Cook defended the device’s performance, pointing to high Android switcher rates, double-digit growth in Europe and China and triple-digit growth in Japan.

Pressed on more detail on Apple Watch sales, Cook pointed to “off the charts” customer satisfaction and said the company was planning to expand its retail footprint in expectation that the Watch will be popular gift this Christmas. June sale he says, were the highest, contradicting reports that they fell off a cliff that month.

That’s a wrap.

The conference call will be available as a rebroadcast beginning tonight at 8:00 p.m. ET through Tuesday, August 4. The dial-in number is (888) 203-1112 (toll-free) or (719) 457-0820. Confirmation code: 9957771.

Tune in tomorrow for our quarterly ranking of the quarter’s best and worst analyst estimates.

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

AIAI agents
OpenAI cofounder says he hasn’t written a line of code in months and is in a ‘state of psychosis’ trying to figure out what’s possible
By Jason MaMarch 21, 2026
1 hour ago
david
CommentaryScience
The one skill that separates people who get smarter with AI from everyone else
By David Rock and Chris WellerMarch 21, 2026
7 hours ago
Geoffrey Hinton standing in front of a white and grey background.
AITech
‘Godfather of AI’ says tech companies aren’t concerned with the AI endgame. They’re focused on short-term profits instead
By Sasha RogelbergMarch 21, 2026
7 hours ago
MagazineCoding
Cursor’s crossroads: The rapid rise, and very uncertain future, of a $30 billion AI startup
By Allie GarfinkleMarch 21, 2026
8 hours ago
war
CommentaryMiddle East
Companies are now on the front lines of war. They need to act like it
By Jeremy BashMarch 21, 2026
8 hours ago
A woman looks frustrated a computer
AIWomen
Women are avoiding the very technology that threatens them most, as expert warns of a ‘two-tiered AI economy’ approaching
By Jacqueline MunisMarch 21, 2026
10 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.