• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

'I literally was crying last night because I’m nervous about what I’m going to find out': a record 51% of Americans aren't 'cost secure' on health

2

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it

3

The Great Recession’s missing children are finally bringing college’s financial crisis into sight. Welcome to the ‘enrollment volatility’ era

1

'I literally was crying last night because I’m nervous about what I’m going to find out': a record 51% of Americans aren't 'cost secure' on health

2

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it

3

The Great Recession’s missing children are finally bringing college’s financial crisis into sight. Welcome to the ‘enrollment volatility’ era
TechApple

What Force Touch-enabled iPhones mean for users

By
Jason Cipriani
Jason Cipriani
Down Arrow Button Icon
By
Jason Cipriani
Jason Cipriani
Down Arrow Button Icon
July 7, 2015, 7:01 AM ET
Image: AppleInsider
Add Fortune on Google for similar content.

Last week Bloomberg reported Apple (AAPL) had begun ramping up production on the company’s next-generation iPhone, which includes a new feature called Force Touch.

The pressure-sensitive technology allows users to trigger a range of controls through varying levels of force. Originally announced as a key feature for the Apple Watch, Force Touch can now also be found in the latest MacBook and MacBook Pro models.

Apple Watch users can use the technology by pressing firmly on the device’s screen to bring up contextual menus, such as the option to flag or delete a message in the Mail app. Meanwhile, Mac users can simply tap on a trackpad to fast-forward or rewind videos, with the speed determined by the amount of pressure applied to the trackpad.

 

This relatively new software could turn the iPhone’s entire screen into a giant pressure-sensitive button, adding another dimension to the seemingly mundane glass screen.

Fortune talked to Greg Pierce, an iOS developer and President of Agile Tortoise, about what this new feature could mean for Apple users.

Despite potential gains, the technology faces problems with discoverability, which refers to how easy it is for consumers to discover and use a new feature, he says. He later explained that, “… because Force Touch gestures are invisible to users, it will be difficult to make use of the feature in a way that is not also available via a button, menu, or other on screen element.”

The situation parallels what happened when iOS first launched in 2007, and users had to learn how to interact with an all-touch interface. Years later as Apple prepared to launch iOS 7, which featured a flatter design and lacked key indicators, the company arguably justified the shift by pointing out that since users had previously been taught how to interact with the touch interface.

With Force Touch technology already present in other Mac products, are users now being taught how to intuitively use Force Touch-like interaction? It certainly appears so.

“If the implementation of Force Touch on newer Macs provides more detailed feedback and greater possibilities I would expect, and hope, implementation on iOS will more closely match that on the Mac [rather] than the Apple Watch,” says Pierce. “If developers on iOS are able to get information about how hard a person is pressing on the screen, in addition to the information we can already get about the number and location of finger touches, it opens all manner of new possibilities.”

About the Author
By Jason Cipriani
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

ace
AIEconomics
Nobel Laureate Daron Acemoglu on the ‘brainless’ AI discourse, the myth of capitalism and the Gen Z revolution risk
By Nick LichtenbergJune 21, 2026
26 minutes ago
Patricia Camden is EY Studio+ Customer Experience and Loyalty Leader
CommentaryConsulting
EY: we found your biggest AI blind spot. It’s called the ‘tempo gap’
By Patricia Camden and John DuboisJune 20, 2026
21 hours ago
PHILADELPHIA, PA - OCTOBER 11: Marques Colston #12 of the New Orleans Saints stands on the field before a football game against the Philadelphia Eagles at Lincoln Financial Field on October 11, 2015 in Philadelphia, Pennsylvania.
InvestingSports
A Saints legend is selling fans a piece of professional sports for $500
By Eva RoytburgJune 20, 2026
21 hours ago
Photo of Jensen Huang
SuccessCareers
Nvidia CEO Jensen Huang says electricians and plumbers will be needed by the hundreds of thousands in the new working world
By Preston ForeJune 20, 2026
22 hours ago
p
CommentaryInternet
GoDaddy Corporate Domains chief: The next Internet land rush is happening right now
By Phil LodicoJune 20, 2026
22 hours ago
Executive pay climbed again in 2025—and the CEO-to-worker gap kept widening
C-SuiteElon Musk
Executive pay climbed again in 2025—and the CEO-to-worker gap kept widening
By Catherina GioinoJune 20, 2026
23 hours ago

Most Popular

'I literally was crying last night because I’m nervous about what I’m going to find out': a record 51% of Americans aren't 'cost secure' on health
Health
'I literally was crying last night because I’m nervous about what I’m going to find out': a record 51% of Americans aren't 'cost secure' on health
By Ali Swenson, Amelia Thomson-Deveaux and The Associated PressJune 20, 2026
16 hours ago
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeJune 19, 2026
2 days ago
The Great Recession’s missing children are finally bringing college’s financial crisis into sight. Welcome to the ‘enrollment volatility’ era
Economy
The Great Recession’s missing children are finally bringing college’s financial crisis into sight. Welcome to the ‘enrollment volatility’ era
By Tristan BoveJune 20, 2026
1 day ago
Nvidia CEO Jensen Huang says electricians and plumbers will be needed by the hundreds of thousands in the new working world
Success
Nvidia CEO Jensen Huang says electricians and plumbers will be needed by the hundreds of thousands in the new working world
By Preston ForeJune 20, 2026
22 hours ago
A new trade war may be brewing. This time, Europe is taking a page from Trump's playbook — 'We no longer live in a world of pink ponies and rainbows'
Economy
A new trade war may be brewing. This time, Europe is taking a page from Trump's playbook — 'We no longer live in a world of pink ponies and rainbows'
By Jason MaJune 20, 2026
11 hours ago
Microsoft boss Steve Ballmer publicly dismissed Chrome as a 'rounding error'—but Google’s CEO says he used the jab as fuel to win the browser-wars
Success
Microsoft boss Steve Ballmer publicly dismissed Chrome as a 'rounding error'—but Google’s CEO says he used the jab as fuel to win the browser-wars
By Preston ForeJune 17, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.