• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Honda, Toyota, Nissan want to change how you fill up the tank

By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
July 1, 2015, 5:52 PM ET
Courtesy of Toyota

The lack of fueling stations is one of the bigger—and more expensive—challenges that stand in the way of the widespread adoption of hydrogen-powered cars. In geographically massive places like the United States, it seems like an impossible task.

In Japan, hydrogen cars have at least a fighting chance, thanks largely to a push by automakers Toyota (TOYOF), Nissan (NSANY), and Honda (HNDAF). Japan’s three biggest automakers announced Wednesday they will cover up to one-third of the operating costs for hydrogen stations run by infrastructure companies. Support will be capped at about 11 million yen (about $90,000) per station.

The joint effort was initially announced in February, but with little detail. This is the first time the companies have made specific financial commitments towards hydrogen infrastructure. The companies said they will also work to encourage new companies to enter the hydrogen supply business.

All three automakers are working on hydrogen fuel cell-powered cars, hence their willingness to invest in even a diminutive hydrogen station network. Toyota launched the Mirai in late 2014. The car, which the EPA says has a 312-mile range, will debut in the U.S. market (just California) this fall. Honda says it will bring a fuel cell vehicle (FCV) to market before April 2016 and Nissan has plans for one in 2017.

Hydrogen fuel cell vehicles are zero-emission vehicles that emit water vapor and warm air as exhaust—although the production of hydrogen may produce emissions, depending on the source. The most common way to produce hydrogen is through steam reforming, when high-temperature steam is combined with natural gas. Hydrogen can also be produced from water through electrolysis, which is expensive and energy intensive. It is also possible to use wind or solar power to make hydrogen.

Japan has 74 hydrogen fueling stations planned or constructed, which is leaps and bounds above the 12 public hydrogen fuel stations in the United States. Still, the hydrogen stations are rarely used and the infrastructure companies face difficulty operating the facilities, according to the three companies.

Their plan is to give medium-term support to these infrastructure companies (until about 2020) in tandem with government measures. Under the plan, about 100 stations will be constructed initially.

By then, the automakers predict that an advanced hydrogen fueling station network, coupled with the availability of several brands of hydrogen-powered cars, will lead to widespread adoption in Japan. Whether California (and the rest of the world) will see a similar push any time soon remains to be seen.

About the Author
By Kirsten Korosec
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

photo of western union store
CryptoCryptocurrency
Stablecoins will shake up the $900 billion remittance market—setting up a fight between crypto firms and legacy brands like Western Union
By Carlos GarciaJanuary 17, 2026
5 hours ago
SuccessWarren Buffett
Warren Buffett’s son says he didn’t know his dad was a billionaire until he was in his 20s—and his friends were just as surprised
By Sydney LakeJanuary 17, 2026
5 hours ago
InnovationThe Boring Company
Exclusive: Elon Musk’s Boring Co. is studying a tunnel project to Tesla Gigafactory near Reno
By Jessica MathewsJanuary 16, 2026
15 hours ago
PoliticsGreenland
Trumps threatens to impose tariffs on countries ‘if they don’t go along’ with his Greenland takeover plans
By Daniel Niemann, Darlene Superville and The Associated PressJanuary 16, 2026
16 hours ago
Economyjerome powell
Republican lawmakers close ranks around Powell, who spent years building ties in Congress. ‘He gets in there, pets the dog, shoots the breeze’
By Joey Cappelletti, Christopher Rugaber and The Associated PressJanuary 16, 2026
16 hours ago
EconomyFederal Reserve
Bond yields jump after Trump hints Hassett won’t be named Fed chair as Wall Street sees hawkish Warsh having easier path to replace Powell
By Christopher Rugaber and The Associated PressJanuary 16, 2026
17 hours ago

Most Popular

placeholder alt text
Economy
America’s $38 trillion national debt is so big the nearly $1 trillion interest payment will be larger than Medicare soon
By Shawn TullyJanuary 15, 2026
2 days ago
placeholder alt text
Europe
Americans have been quietly plundering Greenland for over 100 years, since a Navy officer chipped fragments off the Cape York iron meteorite
By Paul Bierman and The ConversationJanuary 14, 2026
3 days ago
placeholder alt text
Health
The head of marketing at Slate posted on LinkedIn requesting cleaning services as a benefit at her company. The next day, HR answered her call
By Sydney LakeJanuary 15, 2026
2 days ago
placeholder alt text
Politics
Anthony Scaramucci thinks Trump's 'hard-left' move to cap credit-card fees is because he's 'texting back and forth with Mayor Mamdani'
By Nick Lichtenberg and Eva RoytburgJanuary 16, 2026
23 hours ago
placeholder alt text
Politics
The Nobel Prize committee doesn't want Trump getting one, even as a gift—but they treated Obama very differently
By Nick LichtenbergJanuary 16, 2026
19 hours ago
placeholder alt text
Banking
'Absolutely, positively no chance, no way, no how, for any reason': Dimon says he'd never run the Fed but 'would take the call' to lead Treasury
By Jacqueline MunisJanuary 16, 2026
22 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.