• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailGay Marriage

Tim Cook on Supreme Court’s gay marriage ruling: A victory for equality

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
June 26, 2015, 11:12 AM ET
The U.S. Supreme Court legalizes same-sex marriage nationwide
John Becker, 30, of Silver Spring, Md., waves a rainbow flag in support of gay marriage outside of the Supreme Court in Washington, Thursday June 25, 2015. The same-sex marriage ruling is among the remaining to be released before the term ends at the end of June. (AP Photo/Jacquelyn Martin)Photograph by Jacquelyn Martin – AP

The Supreme Court ruled 5-4 in favor of legalizing gay marriage for all 50 states, the District of Columbia today, and U.S territories. And some of the biggest companies across the country are weighing in on the matter on social media. Here are a few:

Tim Cook, Apple CEO:

Today marks a victory for equality, perseverance and love.

— Tim Cook (@tim_cook) June 26, 2015

“The people who are crazy enough to think they can change the world are the ones who do.”

— Tim Cook (@tim_cook) June 26, 2015

“We applaud the Supreme Court and everyone who worked so hard in the years leading up to today’s historic decision. This is a momentous step forward for equality and fundamental human rights in the United States. We could not be happier for our employees, customers and people all over America who now have the right to marry the one they love,” according to Apple in a statement.

Target:

Here's to having, holding and marrying who you love. #takepride #SCOTUSMarriage pic.twitter.com/8NLGee0Rl0

— Target (@Target) June 26, 2015

#TakePride, always! RT @methodtweet: happy national pride month. let your true colors shine. #pridemonth #pride2015 pic.twitter.com/ebkQr5nNow

— Target (@Target) June 26, 2015

Macy’s:

From this day forward… #loveislove pic.twitter.com/TrSHAl8mat

— Macy's (@Macys) June 26, 2015

Visa:

pic.twitter.com/BCW7S5OK94

— Visa (@Visa) June 26, 2015

AT&T:

#LoveIsLove pic.twitter.com/Hl9c3mYlX9

— AT&T (@ATT) June 26, 2015

Twitter:

💯 https://t.co/DchdqE7Rs1

— jack (@jack) June 26, 2015

Uber:

It is so ordered. #LoveWins pic.twitter.com/KV6mTddEkS

— Uber (@Uber) June 26, 2015

Box:

5 of these people rock. pic.twitter.com/GJhbop5E1o

— Aaron Levie (@levie) June 26, 2015

Ben & Jerry’s:

LOVE wins!!! #LoveIsLove #MarriageEquality pic.twitter.com/Myt9cwFB7d

— Ben & Jerry's (@benandjerrys) June 26, 2015

American Airlines:

We’re on board. Diversity strengthens us all & today we celebrate #MarriageEquality & the landmark #SCOTUS decision. pic.twitter.com/gqej2xMzIU

— americanair (@AmericanAir) June 26, 2015

Meanwhile, the economic impact of same-sex marriage legalization is estimated in the billions over the next few years.

“There are 1.4 million LGBT business owners are the country – imagine how many more will come out now that the tide of equality has risen so hight,” a National Gay and Lesbian Chamber of Commerce spokesperson told Fortune in a statement. “But marriage is not the finish line; it’s the starting pistol. The 2014 buying power of LGBT America is $880 billion — the community’s loyalty can’t be overestimated.”

About the Author
By Benjamin SnyderManaging Editor
LinkedIn iconTwitter icon

Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Retail

Nela Richardson, chief economist at Automatic Data Processing Inc. (ADP).
EconomyLabor
For jobless Gen Z, healthcare is the place to be as blue-collar hiring outstrips office jobs, says ADP’s top economist
By Eleanor PringleJanuary 8, 2026
1 day ago
Trump Store
PoliticsRetail
‘Trump must be doing wonders for the economy’: Online commenters jeer closure of suburban Philly Trump Store that ‘has kind of run its course’
By Mike Catalini and The Associated PressJanuary 7, 2026
2 days ago
RetailSoutheast Asia 500
Jollibee shares surge after the Filipino fried chicken chain says it’ll spin off its ‘higher-growth but more volatile’ global business
By Angelica AngJanuary 7, 2026
2 days ago
RetailLuxury
How a real estate scion’s risky dealmaking pushed Saks Global to the brink
By Phil WahbaJanuary 6, 2026
3 days ago
A McRib sandwich next to a red and white cardboard container reading "McRib" with the McDonald's arch on it.
LawFood and drink
What is the McRib really made of? A federal class action lawsuit alleges McDonald’s is misleading customers
By Sasha RogelbergJanuary 6, 2026
3 days ago
RetailFood and drink
Pizza plummeted on the list of Americans’ favorite take-out options as they opt for more nutrient-dense slop bowls from Uber Eats
By Molly Liebergall and Morning BrewJanuary 6, 2026
3 days ago

Most Popular

placeholder alt text
Law
Amazon is cutting checks to millions of customers as part of a $2.5 billion FTC settlement. Here's who qualifies and how to get paid
By Sydney LakeJanuary 6, 2026
3 days ago
placeholder alt text
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighJanuary 8, 2026
24 hours ago
placeholder alt text
Workplace Culture
Amazon demands proof of productivity from employees, asking for list of accomplishments
By Jake AngeloJanuary 8, 2026
22 hours ago
placeholder alt text
Future of Work
AI layoffs are looking more and more like corporate fiction that's masking a darker reality, Oxford Economics suggests
By Nick LichtenbergJanuary 7, 2026
2 days ago
placeholder alt text
Real Estate
Google billionaire Larry Page copies the Jeff Bezos playbook, buying a $173 million Miami compound that will save him millions in taxes
By Nick LichtenbergJanuary 8, 2026
20 hours ago
placeholder alt text
Crypto
Russia and Iran are increasingly turning to crypto—especially stablecoins—to avoid sanctions, report finds
By Carlos GarciaJanuary 8, 2026
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.