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RetailGay Marriage

Tim Cook on Supreme Court’s gay marriage ruling: A victory for equality

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
June 26, 2015, 11:12 AM ET
The U.S. Supreme Court legalizes same-sex marriage nationwide
John Becker, 30, of Silver Spring, Md., waves a rainbow flag in support of gay marriage outside of the Supreme Court in Washington, Thursday June 25, 2015. The same-sex marriage ruling is among the remaining to be released before the term ends at the end of June. (AP Photo/Jacquelyn Martin)Photograph by Jacquelyn Martin – AP

The Supreme Court ruled 5-4 in favor of legalizing gay marriage for all 50 states, the District of Columbia today, and U.S territories. And some of the biggest companies across the country are weighing in on the matter on social media. Here are a few:

Tim Cook, Apple CEO:

Today marks a victory for equality, perseverance and love.

— Tim Cook (@tim_cook) June 26, 2015

“The people who are crazy enough to think they can change the world are the ones who do.”

— Tim Cook (@tim_cook) June 26, 2015

“We applaud the Supreme Court and everyone who worked so hard in the years leading up to today’s historic decision. This is a momentous step forward for equality and fundamental human rights in the United States. We could not be happier for our employees, customers and people all over America who now have the right to marry the one they love,” according to Apple in a statement.

Target:

Here's to having, holding and marrying who you love. #takepride#SCOTUSMarriagepic.twitter.com/8NLGee0Rl0

— Target (@Target) June 26, 2015

#TakePride, always! RT @methodtweet: happy national pride month. let your true colors shine. #pridemonth#pride2015pic.twitter.com/ebkQr5nNow

— Target (@Target) June 26, 2015

Macy’s:

From this day forward… #loveislovepic.twitter.com/TrSHAl8mat

— Macy's (@Macys) June 26, 2015

Visa:

pic.twitter.com/BCW7S5OK94

— Visa (@Visa) June 26, 2015

AT&T:

#LoveIsLovepic.twitter.com/Hl9c3mYlX9

— AT&T (@ATT) June 26, 2015

Twitter:

💯 https://t.co/DchdqE7Rs1

— jack (@jack) June 26, 2015

Uber:

It is so ordered. #LoveWinspic.twitter.com/KV6mTddEkS

— Uber (@Uber) June 26, 2015

Box:

5 of these people rock. pic.twitter.com/GJhbop5E1o

— Aaron Levie (@levie) June 26, 2015

Ben & Jerry’s:

LOVE wins!!! #LoveIsLove#MarriageEqualitypic.twitter.com/Myt9cwFB7d

— Ben & Jerry's (@benandjerrys) June 26, 2015

American Airlines:

We’re on board. Diversity strengthens us all & today we celebrate #MarriageEquality & the landmark #SCOTUS decision. pic.twitter.com/gqej2xMzIU

— americanair (@AmericanAir) June 26, 2015

Meanwhile, the economic impact of same-sex marriage legalization is estimated in the billions over the next few years.

“There are 1.4 million LGBT business owners are the country – imagine how many more will come out now that the tide of equality has risen so hight,” a National Gay and Lesbian Chamber of Commerce spokesperson told Fortune in a statement. “But marriage is not the finish line; it’s the starting pistol. The 2014 buying power of LGBT America is $880 billion — the community’s loyalty can’t be overestimated.”

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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