• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechFortune 500

Fans lined up for the Apple Watch in Singapore: Good news or bad?

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
June 26, 2015, 9:29 AM ET
Apple Inc.'s Apple Watch Goes On Sale In Singapore
Customers wait in line to look at Apple Inc. Apple Watch smartwatches on display at an Epicentre Holdings Ltd. store in the Ion Orchard Mall in Singapore, on Friday, June 26, 2015. The Apple Watch officially goes on sale today in Singapore. Photographer: Bryan van der Beek /Bloomberg via Getty ImagesPhotograph by Bryan van der Beek — Bloomberg via Getty Images

Meet Sriram Rengamannar, 13, a student at Singapore’s Queenstown Secondary School. He was first in line at what may be the first real Apple Watch queue anywhere in the world.

Unlike the iPhone 6 and 6 Plus, which generated Apple’s longest lines ever, there were none for the Apple Watch in April. If you wanted to buy a Watch in any of the nine countries slated to receive the first shipments, you had to order it online for delivery at home.

Apple still requires pre-orders, but now you can pick up your Apple watch at an Apple retail outlet—which is why anybody bothered to line up in Singapore or the other six countries that took deliveries today.

“Singapore greets Apple Watch with a shrug,” was the headline on CNBC, which made the rookie mistake of comparing today’s modest lines with the throngs that greeted the iPhone 6 and 6 Plus—for which pre-orders were not required.

Reporter Nyshka Chandran compounded that error by turning for comment to the dependably negative Robert Enderle, whose value as an authority on Apple seems to diminish with every soundbite.

“This will likely go through three versions before reaching its stride,” he told CNBC. “If it ever does.”

In a note issued to clients Friday, FBR Daniel Ives estimated that Apple has already sold 5 million Watches worldwide, which would put it on a steeper adoption curve that the original iPhone.

The countries going live today are Singapore, Italy, Mexico, South Korea, Spain, Switzerland and Taiwan.

The first shipments in April went to Australia, Canada, China, France, Germany, Hong Kong, Japan, the U.K., and the U.S.

UPDATE: Korea’s News 1 reports that 150 Apple Watch customers waited in a monsoon rain Friday for doors to open in Seoul.

457022094083

Below: The Straits Times interviews Rengamannar:

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in Tech

Big TechStreaming
Trump warns Netflix-Warner deal may pose antitrust ‘problem’
By Hadriana Lowenkron, Se Young Lee and BloombergDecember 7, 2025
5 hours ago
Big TechOpenAI
OpenAI goes from stock market savior to burden as AI risks mount
By Ryan Vlastelica and BloombergDecember 7, 2025
5 hours ago
AIData centers
HP’s chief commercial officer predicts the future will include AI-powered PCs that don’t share data in the cloud
By Nicholas GordonDecember 7, 2025
7 hours ago
Future of WorkJamie Dimon
Jamie Dimon says even though AI will eliminate some jobs ‘maybe one day we’ll be working less hard but having wonderful lives’
By Jason MaDecember 7, 2025
11 hours ago
CryptoCryptocurrency
So much of crypto is not even real—but that’s starting to change
By Pete Najarian and Joe BruzzesiDecember 7, 2025
16 hours ago
Elon Musk
Big TechSpaceX
SpaceX to offer insider shares at record-setting $800 billion valuation
By Edward Ludlow, Loren Grush, Lizette Chapman, Eric Johnson and BloombergDecember 6, 2025
1 day ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
1 day ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
2 days ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
11 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.