• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechFortune 500

Why Apple pulled the plug on Monster

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
June 17, 2015, 9:02 AM ET
Inside An AT&T Inc. Store Ahead Of Earnings Figures
A pair of Beats Electronics LLC Studio headphones sit on display at an AT&T store in Washington, D.C., U.S., on Tuesday, April 21, 2015. AT&T Inc., the second-largest U.S. wireless carrier, is expected to release earnings figures data on April 22. Photographer: Andrew Harrer/Bloomberg via Getty ImagesPhotograph by Andrew Harrer — Bloomberg via Getty Images

The backstory to the lawsuit that Monster LLC filed in January against Beats Electronics LLC would take too long to tell here.

If you’re interested, Sam Biddle did a bang up job for Gizmodo two years ago, before Apple bought Beats and put Jimmy Iovine in charge of what Apple now calls Apple Music. The long and short of it is that Iovine, one of the toughest dealmakers in a tough industry, cut a deal where Monster designed, manufactured and distributed Beats headphones and got none of the rights, none of the $300 million HTC paid for a 51% stake in Beats, and none of the $3 billion Apple paid for 100%.

The point is, when you mess with Apple—even at arms length, through an entity it acquired—you’re messing with a company that has tons of cash, swarms of lawyers and many levers of power with which it can squeeze a troublesome partner.

And so it was that Monster went to the Wall Street Journal to complain that Apple had revoked its authority to make licensed accessories for Apple devices—pulling the plug, as it were, on its high-margin MFi (Made for iPhone/iPod/iPad) cables.

“It shows a side of Apple that consumers don’t see very often,” Monster’s lawyer told the Journal. “Apple can be a bully.”

According to Monster, it has made roughly 900 different products for Apple devices since 2008 and paid Apple some $12 million in licensing fees.

If this story sounds familiar that may be because Apple put a similar squeeze on Bose last year, briefly removing its high-end headphones from Apple Store shelves. Bose and Apple settled, and a month later Bose was back.

I wouldn’t be surprised if Apple and Monster also found a way to patch things up.

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in Tech

Investingspace
Alphabet poised for another paper gain as SpaceX valuation jumps
By Edward Ludlow and BloombergDecember 14, 2025
8 hours ago
Chess master and co-founder of Chess.com, Danny Rensch
SuccessEntrepreneurs
Chess.com cofounder says it took a pinch of delusion to bring the traditional game online—and it’s a ‘requirement for every successful entrepreneur’
By Emma BurleighDecember 14, 2025
13 hours ago
JPMorganChase CEO Jamie Dimon says AI will eliminate jobs—and that soft skills will be more important than ever.
Future of WorkTech
Jamie Dimon says soft skills like emotional intelligence and communication are vital as AI eliminates roles
By Nino PaoliDecember 14, 2025
15 hours ago
AIchief executive officer (CEO)
Microsoft AI boss Suleyman opens up about his peers and calls Elon Musk a ‘bulldozer’ with ‘superhuman capabilities to bend reality to his will’
By Jason MaDecember 13, 2025
1 day ago
InvestingStock
There have been head fakes before, but this time may be different as the latest stock rotation out of AI is just getting started, analysts say
By Jason MaDecember 13, 2025
1 day ago
Politicsdavid sacks
Can there be competency without conflict in Washington?
By Alyson ShontellDecember 13, 2025
1 day ago

Most Popular

placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
3 days ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
18 days ago
placeholder alt text
Economy
More financially distressed farmers are expected to lose their property soon as loan repayments and incomes continue to falter
By Jason MaDecember 13, 2025
1 day ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.