American Airlines (AAL) is one of a number of big companies getting on the Pride bandwagon this month — global Pride Month in the LGBTQ community, that is — and it seems like the brand just doesn’t care if you don’t like it.
As initially reported by Buzzfeed, someone on Twitter (TWTR) told the airline that changing its Twitter avatar to a rainbow flag image might upset some people, but whoever runs the airline’s social media account had a pretty salty response:
https://twitter.com/NathanLorick/status/610283518237786112
@NathanLorick June is pride month across the globe and we are proud to support the LGBT community and its allies.
— americanair (@AmericanAir) June 15, 2015
https://twitter.com/NathanLorick/status/610318501631275008
@NathanLorick We're sorry for your disappointment.
— americanair (@AmericanAir) June 15, 2015
On social media, that’s called a win.