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Arts & EntertainmentYouTube

YouTube users say this is the ‘Ad of the Decade’

By
Laura Lorenzetti
Laura Lorenzetti
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June 3, 2015, 4:35 PM ET
People pose with mobile devices in front of projection of Youtube logo in this picture illustration taken in Zenica
People are silhouetted as they pose with mobile devices in front of a screen projected with a Youtube logo, in this picture illustration taken in Zenica October 29, 2014. REUTERS/Dado Ruvic (BOSNIA AND HERZEGOVINA - Tags: BUSINESS SCIENCE TECHNOLOGY BUSINESS LOGO) - RTR4C1AKPhotograph by Dado Ruvic — Reuters

YouTube’s users recently voted for the best advertisements of the past 10 years as part of the online video site’s 10th anniversary celebrations — and there was some fierce (and adorable) competition.

While Volkswagen’s “The Force” stole hearts the world over when it debuted during the 2011 Super Bowl, Turkish Airline’s “Kobe vs. Messi: The Selfie Shootout” captured the top title for Ad of the Decade.

It’s a 60-second spot featuring Kobe Bryant and Lionel Messi in an epic battle for the best selfie. While it wasn’t critically lauded like the other ads in the top five, it was a massive hit. The spot has clocked up over 140 million views to date, nearly twice the views of any of the other top runners.

Check out all five top ads below.

5. Dove “Real Beauty Sketches”

[youtube https://www.youtube.com/watch?v=XpaOjMXyJGk&w=560&h=315]

4. Volvo Trucks “The Epic Split feat. Van Damme”

[youtube https://www.youtube.com/watch?v=M7FIvfx5J10&w=560&h=315]

3. Always “#LikeAGirl”

[youtube https://www.youtube.com/watch?v=XjJQBjWYDTs&w=560&h=315]

2. Volkswagen “The Force”

[youtube https://www.youtube.com/watch?v=R55e-uHQna0&w=560&h=315]

1. Turkish Airlines “Kobe vs. Messi: The Selfie Shootout”

[youtube https://www.youtube.com/watch?v=jhFqSlvbKAM&w=560&h=315]

About the Author
By Laura Lorenzetti
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