• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechGoogle

Google says crazy moonshot projects will ensure its lasting success

By
Kia Kokalitcheva
Kia Kokalitcheva
Down Arrow Button Icon
By
Kia Kokalitcheva
Kia Kokalitcheva
Down Arrow Button Icon
June 3, 2015, 7:05 PM ET
Photograph by Andrew Harrer — Bloomberg via Getty Images

Google (GOOG) shareholders may criticize the company’s moonshot projects like self-driving cars and smart contact lenses as big wastes of money. But chairman Eric Schmidt says the futuristic projects guarantee Google’s future success.

Schmidt, speaking at the company’s annual shareholder meeting Wednesday, defended the experiments as necessary for creating new and potentially blockbuster businesses. They may not seem relevant now, he said, but they will eventually as technology advances and circumstances like the rise in diabetes make them critically important.

“Most companies ultimately fail because they do one thing very well but they don’t think of the next thing, they don’t broaden their mission, they don’t challenge themselves, they don’t continually build on that platform in one way or another,” Schmidt said, according to Business Insider. “They become incrementalists. And Google is very committed to not doing that. We understand the technological change is essentially revolutionary, not evolutionary.”

Investors generally have no problem with Google’s search and ad businesses, its main money makers. But they have been more nervous about the company’s investment into more sci-fi projects and their unproven paths to profitability.

Schmidt emphasized that most of Google’s investments still go into the company’s core businesses like search and advertising.

For more about Google, watch this Fortune video:

About the Author
By Kia Kokalitcheva
See full bioRight Arrow Button Icon

Latest in Tech

Elon Musk
Big TechSpaceX
SpaceX to offer insider shares at record-setting $800 billion valuation
By Edward Ludlow, Loren Grush, Lizette Chapman, Eric Johnson and BloombergDecember 6, 2025
56 seconds ago
Big TechApple
Apple rocked by executive departures, with chip chief at risk of leaving next
By Mark Gurman and BloombergDecember 6, 2025
2 hours ago
Nvidia CEO Jensen Huang said China is better equipped for an AI data center buildout than the U.S.
AITech
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China ‘they can build a hospital in a weekend’
By Nino PaoliDecember 6, 2025
5 hours ago
Arts & EntertainmentMedia
Former Amazon Studios boss warns the Netflix-Warner Bros. deal will make Hollywood ‘a system that circles a single sun’
By Jason MaDecember 6, 2025
5 hours ago
Jay Clayton
LawCrime
25-year DEA veteran charged with helping Mexican drug cartel launder millions of dollars, secure guns and bombs
By Dave Collins, Michael R. Sisak and The Associated PressDecember 6, 2025
6 hours ago
Elon Musk
LawSocial Media
Elon Musk’s X fined $140 million by EU for breaching digital regulations
By Kelvin Chan and The Associated PressDecember 6, 2025
6 hours ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
2 days ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
1 day ago
placeholder alt text
Success
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant 'state of anxiety' out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
2 days ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
2 days ago
placeholder alt text
Success
Nearly 4 million new manufacturing jobs are coming to America as boomers retire—but it's the one trade job Gen Z doesn't want
By Emma BurleighDecember 4, 2025
2 days ago
placeholder alt text
Asia
Despite their ‘no limits’ friendship, Russia is paying a nearly 90% markup on sanctioned goods from China—compared with 9% from other countries
By Jason MaNovember 29, 2025
7 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.