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Designers take aim at FIFA sponsors with redesigned corporate logos

May 27, 2015, 4:36 PM UTC
Brazil's Homeless Workers' Movement Stages Housing Protest Near Their Encampment Next To Soccer Stadium
SAO PAULO, BRAZIL - MAY 22: About 25,000 members of the "Homeless Workers Movement" held large demonstrations to claim their right to housing on May 22, 2014 in Sao Paulo, Brazil. They claim housing and question government spending for the construction of stadiums for the World Cup. Currently, members of the Homeless Workers Movement occupy several areas throughout the city of Sao Paulo, most of it is close to the opening of the World Cup Stadium. (Photo by Victor Moriyama/Getty Images)
Victor Moriyama Getty Images

More than 1,400 workers have died at World Cup construction sites in Qatar, and now designers are putting the pressure on FIFA’s sponsors.

Today, nine FIFA officials were arrested in Switzerland and indicted with U.S. corruption charges—but these arrests appear unrelated to the worker deaths in Qatar. A new campaign led by the International Trade Union Confederation, a global trade group representing workers’ rights, calls for more attention on the dire issue and estimates that there will be 62 worker deaths for each World Cup game played in Qatar. As a result, major World Cup sponsors like Visa and Adidas have issued stern statements of concern, but have not pulled their sponsorships.

A number of designers online have taken up the mantle of pressuring those same sponsors by redesigning their corporate logos, tweaking the art and adding the slogan “proud sponsor of the human rights abuses of World Cup 2022.” They have submitted designs with the logos of Coca-Cola, Budweiser, Adidas, Sony and others.

The new logo designs are being posted at Bored Panda, where anyone on the Web can submit additional designs. Many of them also play with the official slogans of the sponsors, such as one that takes Sony’s “make believe” and changes it to “make slavery.”

Some of the most striking redesigns are below:

Adidas

Sony

McDonald’s

Coca-Cola

End Happiness

Visa