Why the Apple Watch will get way better in the fall

Benjamin SnyderBy Benjamin SnyderManaging Editor
Benjamin SnyderManaging Editor

Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

Photograph by David Paul Morris — Bloomberg via Getty Images

A key Apple exec has made it clear that Apple’s newest product will get better once autumn rolls around.

Jeff Williams, Apple’s senior vice president of operations, said at the Code Conference Wednesday that consumers should expect a surge of higher quality third-party apps for the Apple Watch in the fall, according to 9to5Mac. That’s because developers will have the opportunity to make apps that run natively on the Apple Watch.

Williams added there will be more games and other Apple Watch features coming out in preview mode in the fall as well.

Customer service will also be boosted in the coming months. “Later this year, we’ll have 45,000 people answering the phone to give AppleCare support during the holiday season,” said Williams, according to 9to5Mac.