• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

2

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

3

Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45

1

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

2

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

3

Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
TechLogged In

Foursquare returns to its roots in bid to win back users

By
Jason Cipriani
Jason Cipriani
Down Arrow Button Icon
By
Jason Cipriani
Jason Cipriani
Down Arrow Button Icon
May 13, 2015, 4:49 PM ET
Mobile World Congress 2012
A smartphone displays Foursquare Technologies Inc. branding beside a Google Inc. Mobile Wallet card stand on display at the Mobile World Congress in Barcelona, Spain, on Wednesday, Feb. 29, 2012. The Mobile World Congress, operated by the GSMA, expects 60,000 visitors and 1400 companies to attend the four-day technology industry event which runs Feb. 27 through March 1. Photographer: Chris Ratcliffe/Bloomberg via Getty ImagesPhotograph by Chris Ratcliffe — Bloomberg via Getty Images

Foursquare, the location-based social network where users check in to physical locations, is hoping to regain some of its old magic. The company lost favor with long-time users (including myself) after splitting its core mobile application into two services last year.

Out of the 55 million users Foursquare has, my user ID of 131,027 pegged me as an early adopter. When the company enabled users to apply for Super User privileges to help cleanup its venue database, I was accepted and quickly worked my way up to Super User Level 3; a feat one Foursquare employee told me was so rare it was akin to being a celebrity.

For years I religiously used Foursquare. No matter how mundane my day was, I checked in each step of the way: Gas stations, fast food restaurants, my own Mom’s house; nothing was off limits.

I was a vocal cheerleader who organized meet-ups, celebrated Foursquare day every April 16, and stocked my closet with Foursquare shirts. I wanted nothing more than Foursquare to succeed.

And then the split came: The check-in mechanism was ripped out of Foursquare to create a second app called Swarm. The digital badges I had— and at times obsessed over—all but disappeared, replaced by meaningless stickers. Mayorships, a title awarded to a Foursquare user with more venue check-ins than anyone else, lost its flair.

The Foursquare app was demoted to a recommendation engine built off of the company’s Explore engine. The beauty of Explore is that the more you checked-in, the more accurate the app’s suggestions were, but with the heart of Foursquare’s original appeal ripped out and thrown into an inferior app, my use faded over time.

Slowly, my routine of checking into a venue no longer had any value. I all but stopped using Swarm, and rarely relied on Foursquare recommendations when I traveled. Without my check ins, suggestions about where I should eat lost the personal connection it once had.

Then last week, Foursquare issued a mea culpa of sorts by releasing Swarm version 2.3, a somewhat Hail Mary for its most loyal users. The move was the company’s way of “putting that fun back into Swarm in a big way,” said CEO Dennis Crowley in an interview with TechCrunch.

It was obvious having fun was front and center after the update. An animated machine with the familiar Foursquare Marsbot sitting atop the screen was waiting to convert my old badges into stickers. There are 100 stickers in total to be found, but how you find them all remains a mystery.

The re-gamification of check ins will unlock stickers at venues, or when certain phrases are typed, which is kind of like the digital equivalent of a passport stamp. Stickers can then be used to mark an occasion, send in a message to another Foursquare user, or placed in photos attached to your check-in.

According to reports, Swarm will have true Mayorships once again, along with a new aspect called Coins (a scoring system of sorts that has yet to be announced). Who knows, perhaps you’ll be able to buy physical goods or receive discounts in exchange for coins.

I can’t say whether incorporating old Foursquare into the new Swarm is going to lead to renewed growth and win back users the company has lost over the past year. However, what I can say is that I’ve checked in every chance I’ve had since the update was released.

About the Author
By Jason Cipriani
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Three ways that Asia’s enterprises are adopting AI—and where they are falling behind
CommentaryOracle
Three ways that Asia’s enterprises are adopting AI—and where they are falling behind
By Garrett IlgJune 11, 2026
3 hours ago
Dr. Shiv Rao speaks
Startups & VentureHealth
Abridge wants to be the operating system for medicine—and NVIDIA and Eli Lilly are helping build it
By Lily Mae LazarusJune 11, 2026
5 hours ago
Silicon Valley insiders warn U.S. defense supply chain is unprepared for modern warfare
AIBrainstorm Tech
Silicon Valley insiders warn U.S. defense supply chain is unprepared for modern warfare
By Sebastian HerreraJune 11, 2026
6 hours ago
Exclusive: Consumer device giant LG Electronics to launch blockchain to place and sell ads
CryptoBlockchain
Exclusive: Consumer device giant LG Electronics to launch blockchain to place and sell ads
By Jack Kubinec and Ben WeissJune 11, 2026
6 hours ago
As SpaceX goes public, a $100 billion shadow market faces a reckoning
Startups & VentureSpaceX
As SpaceX goes public, a $100 billion shadow market faces a reckoning
By Allie GarfinkleJune 11, 2026
6 hours ago
The real hurdle to enterprise AI isn’t fixing productivity KPIs. It’s ‘unlearning’ old habits, experts say
Future of WorkBrainstorm Tech
The real hurdle to enterprise AI isn’t fixing productivity KPIs. It’s ‘unlearning’ old habits, experts say
By Sebastian HerreraJune 11, 2026
6 hours ago

Most Popular

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
1 day ago
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
3 days ago
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
Innovation
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
By Amanda GerutJune 9, 2026
2 days ago
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
2 days ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
3 days ago
Current price of oil as of June 11, 2026
Personal Finance
Current price of oil as of June 11, 2026
By Joseph HostetlerJune 11, 2026
11 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.