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The Broadsheet: April 27

Good morning, Broadsheet readers! Bruce and Diane create a ratings bonanza, the absence of women in the Bitcoin industry has been greatly exaggerated, and men may have finally come around to the charms of carrying a purse. Have a great Monday.

EVERYONE’S TALKING

• Private equity lacks equality. Across the 10 biggest private equity firms, women account for an average 10.9% of senior managers, up from 8.1% in 2012. Blackstone scores relatively well on gender diversity, with women holding about 16% of senior roles. Not looking so hot? Warburg Pincus, whose president is former Treasury Secretary Tim Geithner. Only two of the firm’s 70 partners are female. Come on, Tim. Bloomberg

ALSO IN THE HEADLINES

• Diane and Bruce win the weekend. Diane Sawyer’s exclusive interview with Bruce Jenner was a massive hit for ABC, drawing 16.9 million viewers. During the program, which was the highest-rated non-sports Friday night telecast since 2003, Jenner confirmed that he identifies as female, saying: “For all [intents and] purposes, I am a woman.” Good for you, Bruce. EW

• What’s next for Wynn? Elaine Wynn, the ex-wife of chairman/CEO Steve Wynn and Wynn Resorts’ third-largest shareholder, has lost her battle to stay on the company’s board. However, Fortune‘s Pattie Sellers says that we shouldn’t count Wynn out just yet. Fortune

Broads of Bitcoin. Fortune’s Dan Roberts calls out a recent Fusion story bemoaning the shortage of women in the Bitcoin industry. Yes, the world of cryptocurrency is definitely male dominated, writes Roberts, but it would be a mistake to ignore women like Elizabeth Rossiello (CEO of BitPesa) and Cindy McAdam (president and general counsel at Xapo). Fortune

• Shape of things to come. Spanx is struggling to adapt to a world where an “ideal body shape” seems out of touch. Meanwhile, the shapewear startup that made founder Sara Blakely a billionaire is getting squeezed as yoga pants and athletic leggings surge in popularity. Spanx CEO Jan Singer is fighting back with products that prioritize comfort and gentle shaping. New York Times

Can Katie manage mobile? Yahoo is betting on Katie Couric to help the company become a major player in mobile video and social media-distributed content. But while some of Couric’s big gets have pulled in an impressive number of eyeballs–her best-performing interview so far racked up five million views–her videos are still capturing only about half the audience of those on other popular video news sites.   WSJ

Sick burn, Cecily. As host of the White House Correspondents’ Dinner, Saturday Night Live‘s Cecily Strong delivered some serious burns. President Obama took heat, of course, but Strong also seared Hillary Clinton, Carly Fiorina and Joe Biden. Not that we media types got away unscathed–she asked the assembled members of the press to pledge: “I solemnly swear not to comment on Hillary Clinton’s appearance, because that is not journalism.” Washington Post

• Decoding the gender gap. In CODE: Debugging the Gender Gap, a documentary about the dearth of female computer programmers, director Robin Hauser Reynolds tries to answer a simple question: Why does it matter who’s doing the coding, so long as the work gets done? She also learns that men are pretty horrible at making products for women. Fortune

MOVERS AND SHAKERS: Sharon Cohen Levin is leaving the U.S. attorney’s office, where she was head of the asset forfeiture unit, to become a partner at the law firm WilmerHale.

MPW INSIDER MONDAYS

Each week, Fortune asks our Insider Network — an online community of prominent people in business and beyond — for career and leadership advice. Here’s some of the best of what we heard this past week.

Steps for a successful startup. Starting your own business requires more than a good idea, says Clara Shih, the founder and CEO of Hearsay Social. Ready to take the plunge? Shih runs down three key lessons for would-be entrepreneurs.   Fortune

Bear some risk. Don’t be afraid to take a calculated risk, says Sharon Price, the CEO of Build-A-Bear Workshop. By stepping out of the toy industry, she gained the new skills she needed to step back in and be a CEO.   Fortune

Parse your priorities. Facing a big career decision? Perry Yeatman, CEO of Perry Yeatman Global Partners, advises: Ask yourself what you want and need at this very moment. Thinking that way has steered Yeatman to work at three Fortune 500 companies in 50 different countries.    Fortune

IN CASE YOU MISSED IT

Rise of the bagmen. The man bag–or, less charitably, the “murse”–has gone mainstream. Bags designed to be carried by men make up nearly a fifth of the luxury handbag market and are expected to bring in more than $8 billion in revenue by 2018.  Fortune

Sister act. Sisters Carly and Lucy Simon dish about their childhood, performing together, and all the bold-faced names that have passed through their lives (including, of course, James Taylor). The even treat their interviewer to a duet–lucky guy! New York Times

Blogging against bullying. American Apparel CEO Paula Schneider wants to continue the company’s social activism–without racy ads. This summer, American Apparel will launch a blog about social issues like bullying and LGBT rights.  Racked

• A CEO’s leadership prescription. Dr. Sue Desmond-Hellmann, CEO of the Bill & Melinda Gates Foundation, talks about what her medical training taught her about leadership. Doctors have a saying: “See one, do one, teach one,” she says: “Living the ‘teach one’ part of it was the most important management lesson I learned.” New York Times

• All good hair days. Alli Webb, founder of blowout chain Drybar, just opened her 40th outpost. The company, which also sells its own line of hair-styling tools and products, is on pace to bring in $70 million in revenue this year. The secret of the frizz-fighter’s success? “We’re not selling blowouts,” says Webb. “We’re selling happiness and confidence.” New York Times

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ON MY RADAR

Forbidden from riding bikes, fearless Afghan girls are skateboarding around Kabul   Quartz

Facebook’s Sheryl Sandberg’s 2014 pay shrank slightly to $15.5 million  WSJ

There’s a Barbie of Ava DuVernay  Time

What the Lilly Pulitzer outrage gets wrong  NY Mag

To pray, or not to pray? One woman comes out as Muslim in the fashion world  Racked

QUOTE

If you don't throw yourself into something, you'll never know what you could have had.

The late Amy Winehouse, who is the subject of a controversial new documentary premiering at the Cannes Film Festival