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The Broadsheet: April 23rd

Good morning, Broadsheet readers! A big thank you to Anne VanderMey, who did a fantastic job filling in over the last couple days. Happily, I came back to a barrage of news: Carly Fiorina has set a date for her presidential announcement, the Spanx founder is buying an NBA team, and a pair of female startup founders are letting it all hang out on a new podcast. Enjoy your Thursday.

EVERYONE’S TALKING

It’s official–ish. Carly Fiorina plans to launch her presidential campaign on May 4. She’ll skip the pomp and circumstance, kicking off her bid with an online announcement and conference call. Rather than head straight to a primary state, the former HP CEO is expected to announce in New York, where she’s scheduled to speak at Techcrunch’s Disrupt NY conference on May 5. I’m not sure that sounds like the strategy of a woman dead-set on winning the nomination. WSJ

ALSO IN THE HEADLINES

• Going public. Would you air your company’s dirty laundry on a podcast? For Lauren Kay and Emma Tessler, co-founders of online matchmaking service Dating Ring, the chance to increase their firm’s public profile is worth the potential embarrassment. Fortune

• At last, a vote. The Senate is expected to vote today on Loretta Lynch’s nomination for U.S. attorney general. Lynch, who has been waiting for more than five months, will likely be confirmed, becoming the first African-American woman to hold the position.  NY Times

• Blakely smoothes out a deal. Spanx founder Sara Blakely is part of group that reached an agreement to purchase the Atlanta Hawks and Philips Arena. The group, which also includes Blakely’s husband (Marquis Jets co-founder Jesse Itzler), will pay about $750 million for the NBA team and its home arena. Atlanta Journal-Constitution

• Giving Gazprom grief. Just one week after taking on Google, E.U. Competition Commissioner Margarethe Vestager is tackling another doozy: Russian gas giant Gazprom. Vestager says the company used unfair pricing policies to stop competition in five countries in Central and Eastern Europe. The stakes in this battle are enormous: 24% of the E.U.’s gas supply depends on Gazprom. Fortune

• A good thing. At the TIME 100 gala, Orange Is the New Black creator Jenji Kohan revealed that the show’s new season will feature a character inspired by Martha Stewart. Time

• Black women are ready to lead. The Center for Talent Innovation has found that African-American are more ambitious and interested in power than are white women, but also that their skills frequently overlooked. Fortune has an advanced copy of the report, and some things managers must know if they want to help black women climb the ladder. Fortune

MOVERS AND SHAKERS: Nancy Tellem is joining Interlude, a startup focused on interactive music videos, as chief media officer and executive chairwoman. Tellem recently left Microsoft, where former CEO Steve Ballmer hired her to lead an Xbox-centered movie and television business. Previously, she was president of CBS.

IN CASE YOU MISSED IT

“She’s wrong on this.” President Obama and Sen. Elizabeth Warren (D-Mass) are on opposite sides of a new trade deal, and the President is not mincing words. “I love Elizabeth. We’re allies on a whole host of issues, but she’s wrong on this,” he said Tuesday night on MSNBC. NPR

Making a play for women. For the first time, Nike will sell jerseys for the U.S. Women’s national soccer team in men’s sizes. Meanwhile, Kevin Plank, CEO of Nike competitor Under Armour, told analysts that his company needs to step up the merchandizing of its women’s line and focus on making more clothing for women to wear outside the gym.

• Repeat offender? Gurbaksh Chahal, who was fired a year ago as CEO of RasdiumOne after pleading guilty to misdemeanor charges in a domestic violence case, is being sued for gender discrimination by a woman fired from his new company, Gravity4. WSJ

A blooper reel? For months, we’ve been hearing about the weekly videos in which Apple senior VP Angela Ahrendts gives retail staffers their marching orders. But we’d never seen one–until now. In this leaked video, Ahrendts explains that, until supply catches up with demand, customers can’t buy the Apple watch in the stores. Fortune

• A study in contradictions. Everyone is scratching their heads over a new study conducted by researchers from Cornell University, which found that universities would prefer to hire women for tenure-track STEM positions–despite the fact that men outnumber women in these jobs by 3-to-1. Some critics say the study, which asked participants to rank hypothetical job candidates, doesn’t take into account biases that might kick in in an actual interview. Others say the real problem happens earlier, before women reach tenure-track level.

• RIP, RosieMary Doyle Keefe, who modeled for Norman Rockwell’s iconic 1943 “Rosie the Riveter” painting–a symbol of American women who went to work during World War II–has died. She was 92.  Hartford Courant

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ON MY RADAR

Sandra Bullock is People‘s 2015 World’s Most Beautiful Woman  People

The “folk feminism” roots of the Latina “chola” look  NPR

As a millennial, how can I understand and work with Gen-Xers?  Fortune

It’s time for men in show business to “have it all,” say the actresses in this spoof PSA   EW

QUOTE

If every year, for too many years, you have the same late-night middle-aged white guys up there talking, then maybe it’s possible you’re not getting a wide range of perspectives.

Christi Parsons, president of the White House Correspondents’ Association, who selected <em>Saturday Night Live</em>'s Cecily Strong to host this year's White House Correspondents’ dinner