The Apple Watch is “picking up steam,” wrote FBR Capital analysts Daniel Ives and James Moore in the first of nine metaphors they managed to mix in a three-paragraph note to clients Wednesday.
The Watch, they write, is a “hot button” for Apple investors and both a “door opener” and “silver bullet” for the wearable computer category. It may still be “early innings,” but they foresee a “massive land grab” and a “fertile” opportunity that could open up another “ecosystem” across the “consumer/enterprise landscape.”
Ives and Moore, who initiated FBR’s Apple coverage last week, have raised their Watch shipment estimates for calendar 2015 to 20 million units from 17 million.
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