• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechCloud Computing

The cloud is dead. Long live the cloud

By
Stacey Higginbotham
Stacey Higginbotham
Down Arrow Button Icon
By
Stacey Higginbotham
Stacey Higginbotham
Down Arrow Button Icon
April 22, 2015, 9:00 AM ET
block chain
Illustration by Martin Laksman for Fortune

Remember the days when everything we did on a computer started and ended with what was stored on the hard drive? That all changed with the advent of the “cloud,” the distributed network of computers that lets us stash our photos in the ether and stream our favorite TV shows on a whim. In order for our computers to communicate, they needed to connect to somewhere central. That place is the cloud.

Today we’re connecting so many different digital devices—refrigerators, cars, manufacturing equipment—that there’s a term for it: the Internet of things. There will be 26 billion Internet-connected objects by 2020, according to Gartner. Many of them will rely on the centralized cloud.

IBM (IBM) and Samsung both stand to benefit from this shift, but they question whether the centralized model is always the best approach. All those cloud computers cost money to run—and the price could exceed the revenue generated by the resulting services. If we want to affordably wire the world around us, why not let all those objects connect directly to one another?

The companies partnered to create a platform called Adept that allows, for example, a washing machine to detect its own failing part and place a service order without a direct line to the cloud. The system is built on a distributed database known as the block chain, the transactional engine that powers the bankless digital currency Bitcoin. IBM and Samsung believe that it’s a faster and more secure way to connect two physical objects. Think of it like Uber for business operations.

For now, cloud providers like Amazon (AMZN) and Microsoft (MSFT) have little to worry about. But change is in the air.

The chain gang: A trio of “block” jocks

Factom — This Austin company has developed a service for financial institutions and hospitals that will let them store their records as part of a block chain. The goal? Prevent fraud by revealing when (and by whom) a transaction was changed.

Filament — This Reno startup makes rugged sensors used by companies such as SpaceX and Amazon. But the gadgets are a Trojan horse for its real goal: building a decentralized software stack based on the block chain so that customers don’t have to rely on the cloud.

Peernova — E-commerce giant (and digital currency early adopter) Overstock.com has trusted this startup with a sizable chunk of its investment dollars. San Jose’s PeerNova has raised a total of $19 million to apply block-chain technology to data security and auditing.

… So what about bitcoin?

Even as people find more uses for Bitcoin’s underlying tech, don’t be so quick to write off the currency itself. The New York Stock Exchange has backed Coinbase’s FDIC-insured Bitcoin exchange; more are on the way. Former J.P. Morgan (JPM) bigwig Blythe Masters, who left the bank last year, has joined a Bitcoin startup. And New York now has a set of regulatory guidelines for digital currency called (what else?) BitLicense. — Daniel Roberts

This story is from the May 1, 2015 issue of Fortune magazine.

About the Author
By Stacey Higginbotham
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Man with glasses wearing a black collared shirt
LawDonald Trump
‘Attempted corporate murder’: Judge calls on Anthropic and Department of War to explain dispute over supply chain risk 
By Amanda GerutMarch 24, 2026
4 hours ago
Woman holding a yellow umbrella that has become inverted in the wind.
NewslettersEye on AI
AI agents are getting more capable, but reliability is lagging—and that’s a problem
By Jeremy KahnMarch 24, 2026
9 hours ago
Khosla gestures with both hands
AIElections
Billionaire OpenAI investor Vinod Khosla thinks 80% of jobs could vanish by 2030, and that ‘fear of AI’ put American politics in a chokehold
By Jacqueline MunisMarch 24, 2026
10 hours ago
Aravind Srinivas, wearing a white sweater, lifts both of his arms in front of him.
Future of WorkLabor
Perplexity CEO says AI layoffs aren’t so bad because people hate their jobs anyways: ‘That sort of glorious future is what we should look forward to’
By Sasha RogelbergMarch 24, 2026
12 hours ago
BlackRock CEO Larry Fink
EconomyInequality
Billionaire Larry Fink says you’re wrong to think that AI stealing your job is the big problem—it’s really about what it’s doing for his class
By Tristan BoveMarch 24, 2026
12 hours ago
boardroom
AIJobs
CFOs admit privately that AI layoffs will be 9x higher this year—and still a fraction of ‘doomsday’ predictions
By Jake AngeloMarch 24, 2026
12 hours ago

Most Popular

Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
2 days ago
Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
20 hours ago
Economy
It took 200 years for national debt to hit $1 trillion. Annual interest alone now exceeds that—a 'crushing legacy we must reverse,' says budget chair
By Fortune EditorsMarch 23, 2026
2 days ago
Personal Finance
Current price of gold as of March 23, 2026
By Fortune EditorsMarch 23, 2026
2 days ago
Energy
Nobel laureate Paul Krugman calls it 'treason': $580 million in suspicious oil futures traded minutes before Trump's Iran reversal
By Fortune EditorsMarch 24, 2026
10 hours ago
Personal Finance
Current price of oil as of March 24, 2026
By Fortune EditorsMarch 24, 2026
17 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.