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The Broadsheet: April 13th

Good morning, Broadsheet readers! An MBA dean talks about why she has so few female peers, 20% of ISIS recruits are women, and Malala gets her own asteroid. Oh, and one other little piece of news: Hillary Clinton is officially running for president. Have a great Monday.

EVERYONE’S TALKING

 The message. “I’m running for president.” In a Sunday afternoon video announcement, Hillary Clinton finally said the words we all knew were coming. The statement kicks off a campaign for the Democratic nomination, which is expected to be the least contested presidential nomination race in recent history. Writing for Fortune, executive communications coach Mary Civiello compares and contrasts Clinton’s message on Sunday with her declaration to run for president the first time, back in 2007. Overall, Civiello thinks that today’s Clinton is a better communicator with a better message.  Fortune

ALSO IN THE HEADLINES

• The rest of the Clinton clan. Hillary isn’t the only Clinton in the headlines. Chelsea is on the cover of Elle this month. She talks about her life since the birth of her daughter, the importance of electing more women to positions of political power, and her work at the Clinton Foundation. The Daily Beast, meanwhile, speculates about how Bill would fare as our first “first gentleman.” The assessment? “He might be the best thing to ever happen to the office.”

• A terrifying stat. Analysts estimate that 20% of ISIS recruits are women. In Ceuta, a Spanish territory in North Africa, Spanish officials say they’ve uncovered Europe’s first all-female jihadi ring. Members of the group allegedly have been recruiting other women to join ISIS via social media, messaging apps, and face-to-face radicalization.   NPR

Female-friendly festivals. Of the 191 acts playing this year’s Coachella music festival, only 26 are fronted by women. According to BBC DJ and presenter Annie Mac, those stats are actually better than what you see at most music festivals. The key to presenting more balanced lineups? Hire more female talent bookers, says Mac. LA Times

• MBA maven. Alison Davis-Blake, dean of the University of Michigan’s Ross School of Business, explains why there are not many women running MBA programs. Most of today’s deans got their graduate degrees back in the 1980s, she says, when few women were enrolled in advanced degree programs. Plus, women drop out of academia at a disproportionately high rate. “I have been the first at everything I’ve done in academic leadership,” Davis-Blake says. Bloomberg

• Book whisperer. Julie Strauss-Gabel, publisher of Dutton Children’s Books, is a visionary of young-adult lit, having edited 22 New York Times bestsellers. But while many authors dream of working with her, her writers say they live in fear of her stinging critiques. “I am naturally exceedingly picky,” says Strauss-Gabel. NY Times

MOVERS AND SHAKERS: Former eBay executive Lorrie Norrington is joining Eventbrite’s board as an independent adviser. Vacatia announced that co-founder Caroline Shin has been promoted from COO to CEO.

MPW INSIDER MONDAYS

Each week, Fortune asks our Insider Network — an online community of prominent people in business and beyond — for career and leadership advice. Here’s some of the best of what we heard last week.

Work it outside of work. Juliet de Baubigny, a partner with VC firm Kleiner Perkins, recommends getting involved with a business project outside of your day job. For de Baubigny that meant joining a board. The experience taught her new skills and pushed her out of her comfort zone, she says, bringing newfound motivation to her work at Kleiner.  Fortune

• 10th time is a charm. Maren Kate Donovan, CEO of Zirtual, has a mantra: The successful become successful by hearing “no” nine times a year and “yes” once. Resilience is vital. “Rejection doesn’t mean never; it just means you may have to resort to plan B, C, or even D.”   Fortune

• Millennial mindset. In the next decade, millennials are expected to become 75% of the global workforce. What does that mean for your business? According to Sally Susman, executive vice president of corporate affairs at Pfizer, younger workers can help organizations build their online presence and rethink corporate responsibility programs.  Fortune

IN CASE YOU MISSED IT

• An interstellar honor. Malala Yousafzai, the Nobel Prize-winning teenage activist, now has an asteroid named in her honor. Amy Mainzer, the NASA astronomer who discovered the two-plus-mile-wide rock, choose the name, noting that very few asteroids have been named after women. Time

• Military menu planning? Padma Lakshmi is joining forces with the Pentagon to develop a spinoff of the hit show Top Chef. The series will attempt to rebrand military mess hall food and MREs (meals ready to eat) as something people might actually look forward to eating. “For many of these service officers… the last meal may really be their last meal, so we take this very seriously,” said Lakshmi.   WSJ

Searching for the next step. Margrethe Vestager, the European commissioner overseeing antitrust issues, will make her first trip to Washington this week to attend two antitrust conferences. Experts suspect she may use the visit to announce the next move in Europe’s antitrust investigation of Google, which has dragged on without a settlement for nearly five years. Will she file formal charges, or maybe offer the company a shot at a negotiated settlement? We’ll see. NY Times

• More moves. Yahoo CEO Marissa Mayer is shuffling management once again. Under Yahoo’s new structure, Simon Khalaf will oversee many of the company’s consumer-facing products, such as its homepage and portals. Senior vice president Mike Kerns, who had been overseeing the homepage, announced on Friday that he’s leaving the company. The reorg also effectively demotes David Karp, the founder and CEO of blogging platform Tumblr, which Yahoo acquired in 2013.

• Mika’s money advice. Mika Brzezinski, co-host of MSNBC’s Morning Joe, talks to Fortune‘s Leigh Gallagher about what she did after learning that her male co-host earned more than she did. And she shares her advice on the best way to negotiate your salary.

Correction: I misidentified the site co-founded by Lynda Weinman. The correct name is Lynda.com.

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ON MY RADAR

Harvard’s business woman push  Marketplace

Taraji P. Henson’s Cookie meets Cookie Monster  Fusion

Is your job routine? If so, it’s probably disappearing  WSJ

Men online shop more than women during the work week  Racked

Why the first female private eye was hired 64 years before women could vote  Vox

QUOTE

Maybe I was ahead of the game, and people caught up with me. There aren’t too many 93-year-old cover girls around.

Iris Apfel, New York City fashion icon and subject of a new documentary