Lest you think Crocs, the iconic shoe of the mid-2000s, had gone the way of the Juicy Couture tracksuit, know this: the plastic sandals are still selling like hotcakes, with more than 30 million pairs flying off store shelves last year.
Most of those sales were in foreign markets like Europe and Japan where the shoes remain more popular, Bloomberg reports.
In the U.S., the Crocs company recently focused its efforts on selling shoes other than its signature clogs in an attempt to go upscale. Starting last year, however, it reversed course.Via Bloomberg:
In 2014, Crocs interim CEO (now President) Andrew Rees announced a restructuring plan: fewer styles, stores, and employees, but way more clogs. Today the classic clog is showcased prominently at the Crocs flagship store in New York City’s Herald Square. Past the blazing, neon-green storefront sit display tables covered in classic clogs. On the entryway’s wall, in front of a towering two-story decal of clogs across the color spectrum, a sign reads: “Classics never go out of style.”
Crocs’ revenue was up 1.8% year-over-year in 2014, the company reported in February.
For more on the company’s plan to retake some of the market stateside, check out Bloomberg.
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