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Elon Musk promises an end to Tesla’s biggest problem

By
Ben Geier
Ben Geier
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By
Ben Geier
Ben Geier
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March 16, 2015, 10:14 AM ET
Detroit Hosts Annual North American International Auto Show
DETROIT, MI - JANUARY 13: Elon Musk, co-founder and CEO of Tesla Motors, speaks at the 2015 Automotive News World Congress January 13, 2015 in Detroit, Michigan. More than 5,000 journalists from around the world will see approximately 45 new vehicles unveiled during the 2015 NAIAS, which opens to the public January 17 and concludes January 25. (Photo by Bill Pugliano/Getty Images)Photograph by Bill Pugliano — Getty Images

Tesla CEO Elon Musk said Sunday his company is preparing to make an announcement that will address one of the biggest questions facing electric vehicles: range anxiety, or roughly the fear of running out of juice.

Musk said via Twitter that the company will address the concern with a software update for the entire range of his company’s Model S vehicles. It’s unclear exactly how a software update will deliver better range, but Musk said more details would come at a Thursday morning press conference.

https://twitter.com/elonmusk/status/577100755427061760

Tesla boosting cars’ performance via software updates isn’t unprecedented. Back in January, the automaker’s already lightning-fast Model S P85D got a 0.1 second acceleration gain thanks to an over-the-air upgrade.

Tesla is already building out electric car infrastructure in the form of “supercharger” charging stations around the country.

In Tesla’s last earnings call, Musk was animated about his plans for the company over the next few years, claiming the company could be as big as Apple in a decade.

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By Ben Geier
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