• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechSnapchat

Snapchat COO Emily White resigns

By
Reuters
Reuters
Down Arrow Button Icon
By
Reuters
Reuters
Down Arrow Button Icon
March 13, 2015, 4:53 PM ET
<h1>Emily White</h1>
<strong>Director of Business Operations</strong>

<strong>Instagram</strong>

White's title is director of business operations, but her job description is a lot like that of chief operating officer. Her job: transforming the photo-sharing network, acquired by Facebook for nearly $1 billion last year, into a moneymaker. That includes building Instagram's advertising efforts, which kicked off this October with the roll-out of video and image ads to some of the company's 150 million monthly active users.
<h1>Emily White</h1> <strong>Director of Business Operations</strong> <strong>Instagram</strong> White's title is director of business operations, but her job description is a lot like that of chief operating officer. Her job: transforming the photo-sharing network, acquired by Facebook for nearly $1 billion last year, into a moneymaker. That includes building Instagram's advertising efforts, which kicked off this October with the roll-out of video and image ads to some of the company's 150 million monthly active users. Courtesy: Instagram

Snapchat Chief Operating Officer Emily White has left the company just days after the photo-messaging service secured $200 million in funding from Alibaba at a reported valuation of $15 billion.

White has been at the startup just over a year. Her departure follows co-founder and Chief Executive Evan Spiegel’s decision in recent weeks to take a more hands-on and operational role, tech blog Re/code cited sources as saying.

Snapchat confirmed White’s departure on Friday, but did not say why she left.

White, a well-regarded industry figure who joined Snapchat from Facebook Inc’s Instagram in 2014, and Spiegel had discussed her oversight of the four-year-old startup’s main operations, including sales and human resources.

She becomes the third senior executive to depart the Los Angeles-based startup in the past two months, according to Re/code, which first reported her exit. The other two were sales chief Mike Randall and human resources overseer Sara Sperling.

Snapchat, which allows its more than 100 million users to send messages that disappear in seconds, is considered one of Silicon Valley’s most highly valued startups.

It has sought capital to extend its core service. In January, it began carrying videos and articles from mainstream media outlets such as CNN and ESPN, bringing Snapchat into closer competition with Facebook (FB) and Twitter (TWTR).

About the Author
By Reuters
See full bioRight Arrow Button Icon

Latest in Tech

InvestingStock
There have been head fakes before, but this time may be different as the latest stock rotation out of AI is just getting started, analysts say
By Jason MaDecember 13, 2025
1 hour ago
Politicsdavid sacks
Can there be competency without conflict in Washington?
By Alyson ShontellDecember 13, 2025
2 hours ago
InnovationRobots
Even in Silicon Valley, skepticism looms over robots, while ‘China has certainly a lot more momentum on humanoids’
By Matt O'Brien and The Associated PressDecember 13, 2025
4 hours ago
Sarandos
Arts & EntertainmentM&A
It’s a sequel, it’s a remake, it’s a reboot: Lawyers grow wistful for old corporate rumbles as Paramount, Netflix fight for Warner
By Nick LichtenbergDecember 13, 2025
8 hours ago
Oracle chairman of the board and chief technology officer Larry Ellison delivers a keynote address during the 2019 Oracle OpenWorld on September 16, 2019 in San Francisco, California.
AIOracle
Oracle’s collapsing stock shows the AI boom is running into two hard limits: physics and debt markets
By Eva RoytburgDecember 13, 2025
9 hours ago
robots
InnovationRobots
‘The question is really just how long it will take’: Over 2,000 gather at Humanoids Summit to meet the robots who may take their jobs someday
By Matt O'Brien and The Associated PressDecember 12, 2025
22 hours ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
1 day ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
22 hours ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
23 hours ago
placeholder alt text
Success
Apple CEO Tim Cook out-earns the average American’s salary in just 7 hours—to put that into context, he could buy a new $439,000 home in just 2 days
By Emma BurleighDecember 12, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.