• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Hands-on with Apple’s all-new MacBook

By
Jason Cipriani
Jason Cipriani
Down Arrow Button Icon
By
Jason Cipriani
Jason Cipriani
Down Arrow Button Icon
March 10, 2015, 8:48 AM ET
Gold MacBook
Gold MacBookCourtesy of Jason Cipriani

Apple had a trick up its sleeve during Monday’s special event. And no, it wasn’t the Apple Watch.

(Though you ought to read my initial review of that device here.)

The company (AAPL) announced a new laptop, which it calls simply MacBook, that looks more like a MacBook Air that went on a diet. How slim, you ask? It measures just 13.1 millimeters at its thickest point, and weighs in at a mere 2.03 pounds.

And then you put your hands on it and realize. Gosh, it’s small. Incredibly small. Unbelievably small.

I repeated a similar phrase during the keynote that introduced it, which I live-blogged for this very publication. It’s easy to think dwell on size when the device is the sole item on a sweeping black stage. It’s another thing to walk into Apple’s demo area, lay your eyes on the gold, silver, and grey varieties, and think the same thing all over again.

Apple’s new MacBook is indeed all-new, and it’s a complete overhaul of the device, from components on out. It lacks fans of any sort and relies on an energy-efficient Intel Core M processor to keep it cool and prolong battery life, which Apple claims lasts an entire day. Its screen, the so-called high-resolution Retina display, measures 12 inches on the diagonal, situating the new laptop in between Apple’s two models of MacBook Air, at 11 inches and 13 inches. The difference: That Retina display packs 2304 pixels across by 1440 pixels down into that diminutive picture.

Each key features a new “butterfly mechanism” that provides for a unique typing experience. It’s one that I struggled with during my hands-on time with the new MacBook. It’s not that the keys are hard to press, or even awkwardly placed. If anything, the keys are almost too easy to press. A touch-typist will fall in love with it after just a few minutes of tapping away. Others will take long to adjust to a keyboard that stretches to the very edges of the MacBook’s housing. I’m in the latter camp.

A new trackpad offers the same “Force Touch” technology found in the Apple Watch. Push past the marketing and you’ll find a trackpad that doesn’t move when pressed, no matter how hard you do so. (Well, within reason—don’t shove the thing off a table.) Its immobility allows it to differentiate between amounts of pressure, and by extension, intent to accomplish different tasks. For example, moving the mouse pointer over a file icon and Force Touching on the trackpad prompts Quick Preview to open. See an address in an e-mail? Force Touch on it and a dialogue box with Apple Maps appears to reveal its exact location.

Similar shortcuts are present throughout the updated Mac OS X operating system. You can adjust the degree of pressure in the System Preferences area. And try as I might on the floor of the Yerba Buena Center in San Francisco, I still couldn’t believe that the new MacBook’s trackpad wasn’t actually moving. Apple assured me it’s not. The “Taptic Engine” underneath the aluminum pad leaves the user with the impression that it’s traveling in space. Color me impressed—or confused.

There is a notable lack of ports on the new MacBook. In fact, there’s only one. (Well, two if you want to make the argument a headphone-jack is a port.) On its left flank is a USB Type-C port. Think of it as the more capable, younger sibling of the Lightning adapter on your iOS device. Through this single port you can charge the MacBook, transfer content, and connect it to an external monitor.

It’s the Swiss Army Knife of connectors, though for now at least, external monitor functionality will require a series of adapters. Why? USB Type-C is a new standard—one that most accessory manufacturers have yet to fully commit to, let alone release products with it incorporated. So for now, adapters will be a necessity for MacBook owners.

As someone who works primarily from an iPad, I can’t complain about the lack of ports. For me, adapters are a way of life and something I’ve come to accept. But that’s not for everyone, and Apple’s minimalism will be a break in how we’ve come to think about the desktop/laptop computer. I asked several attendees at the Apple event what they thought about this issue; reactions ranged from excited to discouraged. (The concerns of the latter group: what’s the point of ultraportability if I need to carry around a bunch of adapters? Fair point.) That Apple’s adapters are priced as high as $79 won’t help.

But back to the new MacBook. Its Intel M Core processors clock in at a lowly 1.1GHz and 1.2GHz respectively, which is cause for concern. I wasn’t able to fully test either version outside of Apple’s demo area, unfortunately, so I can’t comment on their overall performance. I can say that during the limited time I used the new MacBook—to watch videos, browse through a Photos library, and accomplish other miscellaneous tasks—I was left with the impression that comparatively slow processors wouldn’t adversely impact performance too much.

But that’s not the real point. Apple’s new MacBook is transformative based on its size alone. To put it into perspective, the new MacBook is only slightly heavier (and far thinner) than my iPad-plus-keyboard setup, but it’s a full-fledged content creation device.

Which has me, and I suspect many other people, wondering: Laptop. Tablet. Now what?

Jason Cipriani is Fortune’s personal technology columnist and the author of its weekly “Logged In” column.

About the Author
By Jason Cipriani
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Tim Cook reveals the advice he gave Apple’s next CEO: The most important decision he’ll make is ‘where he spends his time’
Big TechApple
Tim Cook reveals the advice he gave Apple’s next CEO: The most important decision he’ll make is ‘where he spends his time’
By Alexei OreskovicApril 30, 2026
8 hours ago
Meta’s threat to quit New Mexico ‘is showing the world how little it cares about child safety,’ AG says
LawMeta
Meta’s threat to quit New Mexico ‘is showing the world how little it cares about child safety,’ AG says
By Catherina GioinoApril 30, 2026
10 hours ago
Meta's Hyperion data-center site in Northeastern Louisiana.
NewslettersEye on AI
Big Tech will spend nearly $700 billion on AI this year. No one knows where the buildout ends
By Sharon GoldmanApril 30, 2026
14 hours ago
Financial analyst working at a computer
Personal FinancePersonal Finance Evergreen
AI’s entry-level hiring nightmare is another gift to boomers’ retirement plans
By Catherina GioinoApril 30, 2026
15 hours ago
TOPSHOT - Alphabet Inc. and Google CEO Sundar Pichai speaks during the inauguration of a Google Artificial Intelligence (AI) hub in Paris on February 15, 2024. (Photo by ALAIN JOCARD / AFP via Getty Images)
AIGoogle
Google and Amazon’s biggest profit driver last quarter was their Anthropic stakes—which they haven’t sold
By Eva RoytburgApril 30, 2026
15 hours ago
Elon Musk arrives at the courthouse during his trial against OpenAI
CryptoElon Musk
Elon Musk likes Bitcoin—but he just told a jury most crypto coins are scams
By Jack KubinecApril 30, 2026
16 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
4 days ago
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
By Alexei OreskovicApril 29, 2026
1 day ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
14 hours ago
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
Conferences
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
By Nick LichtenbergApril 29, 2026
2 days ago
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
Big Tech
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
By Jim EdwardsApril 30, 2026
22 hours ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.