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TechGoogle

Google has a plan to revolutionize your cell phone service

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
March 2, 2015, 12:11 PM ET
FRANCE-INTERNET-GOOGLE
A person prepares to search the internet using the Google search engine, on May 14, 2014, in Lille. In a surprise ruling on May 13, the EU's top court said individuals have the right to ask US Internet giant Google to delete personal data produced by its ubiquitous search engine. AFP PHOTO / PHILIPPE HUGUEN (Photo credit should read PHILIPPE HUGUEN/AFP/Getty Images)Photograph by Philippe Huguen — AFP/Getty Images

Google confirmed Monday that it’s moving into the wireless phone business, unveiling an ambitious plan to launch a mobile network using a combination of cell towers and Wi-Fi hotspots.

Phones on the new network will be able to switch seamlessly between cell towers and Wi-Fi connections, Google SVP Sundar Pichai told an audience at a Mobile World Congress event in Barcelona, Spain. Google will rely on existing carriers’ infrastructure for the cellular side of the network, codenamed “Project Nova.”

“We are creating a backbone so we can provide connectivity,” said Pichai at the event. “We will be working with carriers around the world so they can provide services over our backbone.”

Any plan to supplement cellular service with Wi-Fi networks will have to contend with the reality that many Wi-Fi hotspots are private. Google already offers free hotspot access in several cities like New York and San Francisco, but it’s unclear if the company will expand these offerings. One Long Island-based ISP, Cablevision, recently launched a Wi-Fi-only phone plan that relies on the company’s extensive hotspot access rather than a cellular network.

The Project Nova news comes days after Google unveiled plans for a futuristic campus for its employees. Google has also been expanding its role as an Internet Service Provider though its high-speed landline Google Fiber service and with experimental aircraft-based connectivity.

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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