• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

2015 BMW M4: first look

By
Sue Callaway
Sue Callaway
and
Tim K Smith
Tim K Smith
Down Arrow Button Icon
By
Sue Callaway
Sue Callaway
and
Tim K Smith
Tim K Smith
Down Arrow Button Icon
January 28, 2015, 2:58 PM ET
Video Poster

Over the last few years BMW has been on quite an alphanumeric tear. As President and CEO Ludwig Willisch told me at the Detroit show this year, BMW North America offers about 100 different models/variants today. There are the 1 Series, 2’s, 3’s, 4’s, 5’s, 6’s, GT’s, GC’s (Gran Coupe), X’s, M’s, Z’s and i’s. And yet, despite the increasingly crowded family parking lot, a standout among all of these finely engineered rides is the new M4 (which is now the only way you can get a two-door M car in this size class—the venerable M3 is sedan-only).

The M4 takes over where the M3 coupe left off. But with its flowing roofline and taut and saucy rear end, the sleek two-door is an entirely different and delectable visual experience.

When the Austin Yellow Metallic press car landed in my driveway, it was clear that it was built for one purpose only: torque-laden, tire-smoking, stupid-grin performance. So I took it to a playground big enough to let it run free: the new private racetrack outside of Palm Desert, CA, the Thermal Club (“Laps of Luxury”).

The two-hour drive from LA gave me a chance to get acquainted with the M4. And there’s quite a lot to get to know. With the optional DCT dual-clutch seven-speed automatic transmission, there are three different stability settings as well as three different modes for the suspension, steering and engine.

I finally got cozy with the myriad controls and dialed in my optimal selections, so that by the time I arrived at the 1.96-mile ribbon of lip-smacking tarmac, I was more than ready to go.

 

The EPA categorizes BMW’s M4 as a “sub-compact.” Weak words for a performance predator. BMW has once again upped the ante with its latest M car, a fact that a few hot laps proved. The M4’s lag-free throttle response made eating up the corners of Thermal’s main track seem effortless. But I still broke a sweat: With all the screaming (motor) and shrieking (tires) going on, it was a 3D ride brought to life.

 

The M4 is more than admirable, and after a long day in the driver’s seat, I can sum up its pros and cons. Pros:

 

—Mighty twin-turbo-charged 425-hp inline six-cylinder engine

 

—406 lb-ft of torque at a mere 1850 rpm—gobs of grunt!

 

—seven-speed, dual-clutch automatic transmission with paddle shift

 

—carbon-fiber driveshaft and roof and aluminum suspension to save weight

 

—sexy, ripped M coupe styling

 

Some cons:

—a flaccid—and short!—first gear in automatic mode with traction control on—a problem to work around or just shut off by switching settings

 

—Confusing if precise shifter—finding a gear took finesse at first

 

—Enough settings to play with that it takes a while to configure the perfect set-up

 

—The dubious achievement of heightening the engine’s sounds via computer-generated engine noise piped through the car’s speakers

 

At the end of a long, hot, adrenaline-filled day, the M4 blows through BMW’s model clutter to assert itself as a lithe, competent member of the M family. It’s a real and confident threat to any contender—a high bar most will never come close to reaching. And a pure statement of performance greatness in corners, straight lines and braking as only the geniuses at the M skunkworks can achieve.

 

 

SPECS:

Base Price: $64,200

Price as Tested: $91,175

Engine: 3-liter twin-turbo-charged inline 6-cylinder

Power: 425 hp

Torque: 406 lb ft @1850 rpm

0 to 60: 3.9 sec

Top Speed: 156 mph

MPG: 17 city, 26 highway

 

 

 

 

 

About the Authors
By Sue Callaway
See full bioRight Arrow Button Icon
By Tim K Smith
See full bioRight Arrow Button Icon

Latest in Luxury

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeApril 15, 2026
2 days ago
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
Economy
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
By Nick LichtenbergApril 16, 2026
18 hours ago
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
Success
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
By Orianna Rosa RoyleApril 16, 2026
1 day ago
MacKenzie Scott is bypassing the Ivy League and rewriting the $79 billion higher ed playbook by giving to HBCUs and community colleges
Politics
MacKenzie Scott is bypassing the Ivy League and rewriting the $79 billion higher ed playbook by giving to HBCUs and community colleges
By Sydney LakeApril 16, 2026
23 hours ago
Current price of oil as of April 16, 2026
Personal Finance
Current price of oil as of April 16, 2026
By Joseph HostetlerApril 16, 2026
1 day ago
NYC Mayor Zohran Mamdani points at Ken Griffin's $238 million penthouse on Tax Day: 'Today we're taxing the rich'
Personal Finance
NYC Mayor Zohran Mamdani points at Ken Griffin's $238 million penthouse on Tax Day: 'Today we're taxing the rich'
By Catherina GioinoApril 16, 2026
17 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.