• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Financecentral banks

3 ways the Swiss National Bank screwed up

By
Chris Matthews
Chris Matthews
Down Arrow Button Icon
By
Chris Matthews
Chris Matthews
Down Arrow Button Icon
January 16, 2015, 2:25 PM ET

The Swiss National Bank’s decision to remove its currency peg against the Euro on Thursday continues to send shock waves through the market. The decision was a complete surprise, as a bank official reaffirmed its commitment to the policy just two days before the peg was removed.

The decision has been costly for currency traders, with at least two big retail foreign exchange brokerages, New Zealand-based Excel Markets and Global Brokers, going bust overnight. It has also sent the value of the Swiss Franc soaring against both the euro and the dollar, as you can see below:

franc

The decision is a curious one, as the Swiss Central Bank was coming under no real pressure to remove the peg. Inflation remains remarkably low in the country—last week, the Swiss government announced that prices fell by an annual rate of 0.3% in December, the lowest inflation reading since October 2013. While impending quantitative easing in Europe may force the Swiss Bank to step up its efforts to defend the currency, there is effectively no end to the Bank’s ability to buy foreign currencies to defend the peg, as the Swiss bank can just print more francs.

But even stranger was the bank’s decision to make this move just days after an official from the bank affirmed its commitment to the policy. Here are three ways the bank could have done better.

1.Give some forward guidance. Twenty or 30 years ago, it was par for the course for central banks to act in the shadows. Once upon a time, the Federal Reserve, for instance, didn’t even announce interest rate targets. It simply bought and sold bonds, and it was up to analysts to figure out what the bank was up to. But in recent decades, economists have begun to learn the power of communicating with markets and signaling moves beforehand. By giving what central bankers call forward guidance, they can shape the market’s expectations and smooth policy transitions. There’s simply no good rationale for dumping this decision on the markets just days after reassuring participants it would act otherwise.

2. Start small. If the bank was afraid that quantitative easing in Europe would send traders flocking to Swiss assets, it could have just lowered interest rates from -0.25% to -0.75%, as it did, and let the market react to that decision before taking more extreme measures.

3. Do nothing. With inflation and economic growth chronically slow across the world, and forecasts for global growth falling, the rationale for making any moves to tighten monetary policy is thin.

What the Swiss National Bank appears to be most concerned about, then, is politics. The Swiss have a long history of adhering to hard money policies and free market principles. Even in extraordinary times, the Swiss bristle against interventions like currency pegs. Furthermore, the Swiss bank is owned in part by private individuals, many of whom are worried about the possibility of the bank losing money on its foreign currency reserves. If the bank did continue to defend its currency peg, it would have had to buy a bunch of Euros, which would presumably drop in value if the European Central Bank began a QE-style bond buying program. The Swiss public was so afraid of this happening that Swiss National Bank President Thomas Jordan was forced to issue a statement back when the peg was instituted explaining why central banks don’t need to keep positive equity on its balance sheet at all times.

In other words, the Swiss National Bank’s move was influenced by politics more than economics. The long-term effects on the Swiss economy might not be all that harsh, as Swiss exporters have long dealt with the burden of a strong currency and the Swiss economy is relatively strong compared to its European peers. But the desire to tighten monetary policy in this environment isn’t justified by the facts on the ground, and the decision to head-fake the markets as the Swiss Bank did on Thursday makes very little sense at all.

About the Author
By Chris Matthews
See full bioRight Arrow Button Icon

Latest in Finance

EconomyEurope
JPMorgan CEO Jamie Dimon says Europe has a ‘real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
53 minutes ago
Elon Musk
Big TechSpaceX
SpaceX to offer insider shares at record-setting $800 billion valuation
By Edward Ludlow, Loren Grush, Lizette Chapman, Eric Johnson and BloombergDecember 6, 2025
1 hour ago
EconomyDebt
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
2 hours ago
SuccessWealth
The $124 trillion Great Wealth Transfer is intensifying as inheritance jumps to a new record, with one 19-year-old reaping the rewards
By Jason MaDecember 6, 2025
4 hours ago
Trump
PoliticsWhite House
Trump finally meets Claudia Sheinbaum face to face at the FIFA World Cup draw
By Will Weissert and The Associated PressDecember 6, 2025
8 hours ago
coal
EnvironmentCoal
‘You have an entire culture, an entire community that is also having that same crisis’: Colorado coal town looks anxiously to the future
By Brittany Peterson, Jennifer McDermott and The Associated PressDecember 6, 2025
8 hours ago

Most Popular

placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
1 day ago
placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
3 days ago
placeholder alt text
Success
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant 'state of anxiety' out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
2 days ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
2 days ago
placeholder alt text
Success
Nearly 4 million new manufacturing jobs are coming to America as boomers retire—but it's the one trade job Gen Z doesn't want
By Emma BurleighDecember 4, 2025
2 days ago
placeholder alt text
Asia
Despite their ‘no limits’ friendship, Russia is paying a nearly 90% markup on sanctioned goods from China—compared with 9% from other countries
By Jason MaNovember 29, 2025
7 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.