• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Google partners with auto suppliers on self-driving car

By
Reuters
Reuters
Down Arrow Button Icon
By
Reuters
Reuters
Down Arrow Button Icon
January 14, 2015, 4:40 PM ET
One of Google's self-driving cars.
One of Google's self-driving cars.Courtesy: Google

(Reuters) – Internet search company Google Inc has begun discussions with most of the world’s top automakers and has assembled a team of traditional and nontraditional suppliers to speed efforts to bring self-driving cars to market by 2020, a Google executive said on Wednesday.

“We’d be remiss not to talk to … the biggest auto manufacturers. They’ve got a lot to offer,” Chris Urmson, director of Google’s self-driving car project, said in an interview.

Those manufacturers, he said, include General Motors (GM) , Ford (F), Toyota, Daimler AG andVolkswagen AG.

“For us to jump in and say that we can do this better, that’s arrogant,” Urmson said. Google has not determined whether it will build its own self-driving vehicles or function more as a provider of systems and software to established vehicle manufacturers.

Google’s self-driving prototype cars, he said, were built in Detroit by engineering and specialty manufacturing company Roush.

GM is open to working with Google on self-driving cars, Jon Lauckner, GM’s chief technology officer, said on Monday.

Urmson’s expectation that the first fully autonomous vehicles will be production-ready within five years mirrors the view expressed a day earlier by another Silicon Valley entrepreneur, Elon Musk, chief executive of Tesla Motors (TSLA).

Musk, who spoke Tuesday at the Automotive News World Congress conference, said he expects the lack of clear federal regulations covering self-driving cars could delay their introduction until 2022 or 2023.

Urmson, however, said his Google colleagues “don’t see any particular regulatory hurdles.”

Google (GOOG) has been briefing the National Highway Traffic Safety Administration, the chief U.S. auto regulator, “from early on in our program,” Urmson said. “The worst thing we could do is surprise them.”

Urmson said Google is developing and refining self-driving systems and components with such auto parts suppliers as Continental AG, Robert Bosch, ZF and LG Electronics. Google’s prototype cars use microprocessors made by Nvidia Corp, a Silicon Valley chipmaker that also supplies Mercedes-Benz and other automakers.

Continental said it began discussions in 2012 about supplying parts for Google’s self-driving car. Google asked the German supplier to provide tires, some electronics and other components, according to Samir Salman, chief executive of Continental’s NAFTA region.

Google shortly will begin deploying a test fleet of fully functioning prototypes of its pod-like self-driving car, which dispenses with such familiar automotive parts as steering wheel, brakes and accelerator pedal. While each of the Google prototypes will have a “test driver” on board, the cars have no provision for human intervention in steering or braking.

Urmson suggested the no-frills look of the Google prototypes, a far cry from the opulent appearance of the self-driving F015 concept vehicle unveiled last week by Mercedes, does not necessarily reflect the final design for production.

He described the Google prototype as “a practical, near-term testing platform” that will evolve over time.

“Airliners today don’t look like the Wright brothers’ flyer” of 100 years ago, he said.

Urmson said self-driving cars represent a “transformative” moment in the evolution of transportation, an opportunity to extend motoring to blind, elderly and disabled persons who otherwise could not drive.

“You’re really changing the relationship you have with transportation. You’re changing what it means to get around.”

Regarding Google’s desire to partner with traditional automakers and suppliers, Urmson said Detroit is more innovative than is sometimes acknowledged. Automakers are “doing something incredibly complicated.”

“You look at a car … and people forget just how much magic there is in that thing.”

[fortune-brightcove videoid=3979926729001]

About the Author
By Reuters
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

sam altman
AIOpenAI
Sam Altman tells staff at an all-hands that OpenAI is negotiating a deal with the Pentagon, after Trump orders the end of Anthropic contracts
By Sharon GoldmanFebruary 27, 2026
1 hour ago
Future of Workthe future of work
Have good taste? It may just get you a job during the AI jobs apocalypse, says Sam Altman
By Marco Quiroz-GutierrezFebruary 27, 2026
1 hour ago
CybersecurityMeta
Trump’s FTC backs off social media regulation despite finding that nearly 20% of America’s children are online for 4 hours or more
By Catherina GioinoFebruary 27, 2026
2 hours ago
Emil Michael smirks
AIAnthropic
Emil Michael, the Silicon Valley exec turned Trump official leading the war against Anthropic, has deep ties to the tech world
By Lily Mae LazarusFebruary 27, 2026
2 hours ago
C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsFebruary 27, 2026
3 hours ago
AIMilitary
Trump orders U.S. government to stop using Anthropic but gives Pentagon six months to phase it out while Hegseth adds supply-chain risk designation
By Jason MaFebruary 27, 2026
3 hours ago

Most Popular

placeholder alt text
Innovation
An MIT roboticist who cofounded bankrupt robot vacuum maker iRobot says Elon Musk’s vision of humanoid robot assistants is ‘pure fantasy thinking’
By Marco Quiroz-GutierrezFebruary 25, 2026
2 days ago
placeholder alt text
Success
Jeff Bezos says being lazy, not working hard, is the root of anxiety: ‘The stress goes away the second I take that first step’
By Sydney LakeFebruary 25, 2026
2 days ago
placeholder alt text
Economy
Trump claims America is ‘winning so much.’ The IMF agrees, adding that Trump’s trade policies are the only thing holding it back from even more
By Tristan BoveFebruary 26, 2026
1 day ago
placeholder alt text
Commentary
'The Pitt': a masterclass display of DEI in action 
By Robert RabenFebruary 26, 2026
1 day ago
placeholder alt text
Economy
It’s more than George Clooney moving to France: America is becoming the ‘uncool’ country that people want to move away from
By Nick LichtenbergFebruary 27, 2026
16 hours ago
placeholder alt text
Success
Gen Z Olympic champion Eileen Gu says she rewires her brain daily to be more successful—and multimillionaire founder Arianna Huffington says it really does work
By Orianna Rosa RoyleFebruary 25, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.