• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
MPWMost Powerful Women

Top 11 women power plays of 2014

By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
December 31, 2014, 6:05 AM ET
From Twitter

From Ellen to Yellen to Mary Barra to Taylor Swift, 2014 was a record-setting year for women making big moves and showing strength in business, government, media, sports and more.

11. Ellen DeGeneres poses--and produces top-selling app.

Her Oscar selfie (with Bradley Cooper, Jennifer Lawrence and a crowd of other megastars) became the most retweeted photo of all time. Meanwhile, she turned Heads Up, a game she plays on her daytime TV talk show, into iTunes' No. 1 downloaded paid app of 2014. Heads Up outsold Minecraft.

10. Susan Cameron snags a $27 billion acquisition.

The CEO of cigarette maker Reynolds American (RAI) came out of retirement to pull off the largest acquisition ever led by a woman. Pending antitrust approval, Reynolds is buying rival Lorillard for $27.4 billion.

9. Mo’ne Davis throws a shutout.

Mo'ne Davis SportsKid of the Year

Leading the Philadelphia Taney Dragons with her 70-mph fastball, the 13-year-old was the the first girl to pitch a shutout in the Little League World Series’ 75-year history. She showed girls everywhere how to play with the boys, and Sports Illustrated named her Sports Kid of the Year.

8. Susan Desmond-Hellmann becomes CEO at the Gates Foundation.

Melinda Gates and Susan Desmond-Hellmann

Bill and Melinda Gates were hunting for a leader with diverse management skills when they met Desmond-Hellmann, an oncologist who was president of product development at Genentech and then Chancellor of the University of California San Francisco. Also a director at Facebook (FB) and Procter & Gamble (PG), Desmond-Hellmann now heads the world’s largest private foundation and is figuring out how to deploy $40 billion in assets.

7. Susan Wojcicki takes Job No. 1 at YouTube—and delivers baby No. 5.

She became the most powerful woman in advertising by building Google’s ad products. In February, Google (GOOG) put her in charge of its YouTube unit. Last week, she had a baby girl, and now Wojcicki is the first woman to have five kids and a place on the Fortune Most Powerful Women list, at No. 19.

6. Meg Whitman splits HP.

Struggling for a turnaround, the Hewlett-Packard (HPQ) chief made a bold move to split the company's enterprise hardware and services business from its printer and PC operations. HP Enterprise, which is the company that Whitman will lead as CEO, and HP Inc. will both be Fortune 50-sized, each with close to $60 billion in revenue—and ideally, they'll be more nimble too.

5. Ana Botin takes over Santander.

Ana Botin took over as chairwoman of Santander after the death of her father Emilio, the bank's patriarch.

In September, after her father Emilio died of a heart attack, she stepped up to chairman at Banco Santander, Spain's largest banking group. Two months later, she booted the CEO, installed the longtime CFO as chief, and shook up the board.

4. Janet Yellen heads the Fed.

Fed Chair Janet Yellen.

The first female chairman of the Federal Reserve took the helm in February and has worked steadily on repairing the recession's damages and taming the threat of inflation.

3. Malala wins the Nobel Peace Prize.

Malala Yousafzai holds her Nobel Peace Prize medal last December.

After she survived a shot to the head by a Taliban gunman, Malala Yousafzai became the world’s most famous activist for girls’ rights to education. In October, at age 17, she became the youngest person ever to win the Nobel Peace Prize.

2. Mary Barra defends GM.

“We will hold ourselves fully accountable,” said General Motors (GM) CEO Mary Barra. One month after she became the first woman to head a major automaker, Barra confronted GM’s most serious product and PR crisis in decades. While her public apologies for the fatal ignition-switch defect have been about winning back customer trust, she also used the crisis to change GM's culture: “I never want to put this behind us," she told employees. "I want to put this painful experience permanently in our collective memories.”

1. Taylor Swift breaks up with Spotify.

Pulling her entire catalog from the music streaming service, Swift told TIME: "I think there should be an inherent value placed on art." The country-turned-pop superstar claimed to be standing up “as a songwriter, as a businesswoman and a content creator,” and that power stance helped her album, 1989, vie with Frozen to rank as the best-selling album of 2014.

About the Author
By Patricia Sellers
See full bioRight Arrow Button Icon

Latest in MPW

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’
By Emma BurleighFebruary 2, 2026
2 days ago
placeholder alt text
Cybersecurity
Top AI leaders are begging people not to use Moltbook, a social media platform for AI agents: It’s a ‘disaster waiting to happen’
By Eva RoytburgFebruary 2, 2026
2 days ago
placeholder alt text
Investing
Tech stocks go into free fall as it dawns on traders that AI has the ability to cut revenues across the board
By Jim EdwardsFebruary 4, 2026
13 hours ago
placeholder alt text
Economy
Trump may have shot himself in the foot at the Fed, as Powell could stay on while Miran resigns from White House post
By Eleanor PringleFebruary 4, 2026
8 hours ago
placeholder alt text
Politics
Meet the Palm Beach billionaire who paid $2 million for a private White House visit with Trump
By Tristan BoveFebruary 3, 2026
1 day ago
placeholder alt text
North America
Gates Foundation doubles down on foreign aid as U.S. government largely withdraws
By Thalia Beaty and The Associated PressFebruary 3, 2026
1 day ago

Latest in MPW

MagazineVictoria's Secret
How Victoria’s Secret got its sexy back
By Emma HinchliffeFebruary 4, 2026
14 hours ago
Workplace CultureSports
Exclusive: Billionaire Michele Kang launches $25 million U.S. Soccer institute that promises to transform the future of women’s sports
By Emma HinchliffeDecember 2, 2025
2 months ago
C-SuiteLeadership Next
Ulta Beauty CEO Kecia Steelman says she has the best job ever: ‘My job is to help make people feel really good about themselves’
By Fortune EditorsNovember 5, 2025
3 months ago
ConferencesMPW Summit
Executives at DoorDash, Airbnb, Sephora and ServiceNow agree: leaders need to be agile—and be a ‘swan’ on the pond
By Preston ForeOctober 21, 2025
4 months ago
Jessica Wu, co-founder and CEO of Sola, at Fortune MPW 2025
MPW
Experts say the high failure rate in AI adoption isn’t a bug, but a feature: ‘Has anybody ever started to ride a bike on the first try?’
By Dave SmithOctober 21, 2025
4 months ago
Jamie Dimon with his hand up at Fortune's Most Powerful Women Summit
SuccessProductivity
JPMorgan CEO Jamie Dimon says if you check your email in meetings, he’ll tell you to close it: ’it’s disrespectful’
By Preston ForeOctober 17, 2025
4 months ago