• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryFortune Insiders

How can women rise to the C-suite?

By
Denise Morrison
Denise Morrison
Down Arrow Button Icon
By
Denise Morrison
Denise Morrison
Down Arrow Button Icon
November 19, 2014, 11:05 AM ET
Denise Morrison
Photograph by Mel Evans — AP

MPW Insider is one of several online communities where the biggest names in business answer timely career and leadership questions. This week we ask: How can women rise to the C-suite? The following answer is by Denise Morrison, President and CEO of Campbell Soup Company.

I’m from a generation of women that shattered the glass ceiling. We didn’t wait for doors to open. The lesson I learned is that you need to open some doors for yourself in pursuit of career advancement. Here’s what I suggest:

Declare yourself
Set ambitious goals and don’t be afraid to declare and aim for them. You need to know where you want to go in order to get there. It is important to have a destination in mind. Devise a critical pathway – a strategic career plan that maps out where you’ve been, where you are now, where you’re going and who can help you get there.

Don’t be afraid to zigzag
I describe my career path as a zigzag, not a ladder. Early in my career, I created a career tracker to review my progression horizontally across multiple dimensions such as size and scope of responsibility, number of direct reports and P&L responsibility. It helped me identify skillsbuilt, as well as gaps in my experience, which I sought to fill by pursuing challenging opportunities that would prepare me for senior leadership roles. For example, at one point in my career I was assigned to lead sales and marketing, while operating in a manufacturing plant. It was a true zigzag that helped me gain valuable supply chain experience and foster critical leadership development in an area that was out of my comfort zone.

Networking is working
When done correctly, networking is working and it can be incredibly strategic. You can’t become a CEO without working hard and delivering results, but that will only take you so far. Building and leveraging strong relationships with mentors and sponsors will take you the rest of the way. Identify a short list of people that you want to meet and then identify the people in your existing network that can facilitate the necessary introductions.

Serve on a board
I believe it’s important to gain leadership experience on multiple fronts. A great way to learn about how boards and their committees operate is to volunteer to serve on a nonprofit board that is doing work you are passionate about. I took this approach and it was instrumental in enabling me to pursue my first public board appointment. Being a director on a board provides a different perspective on leadership and the discipline of corporate governance. I currently serve on the MetLife board and the experience is invaluable.

Create a personal mission statement
Inspired by Steven Covey’s book, Seven Habits of Highly Effective People, I created a personal mission statement that became a compass on my path to becoming a CEO. My mission is: To serve as a leader, live a balanced life, and apply ethical principles to make a significant difference. I believe leadership is service to others. I’ve stayed true to this mission on the road to the C-suite, and that has made all the difference.

About the Author
By Denise Morrison
See full bioRight Arrow Button Icon

Latest in Commentary

Ayesha and Stephen Curry (L) and Arndrea Waters King and Martin Luther King III (R), who are behind Eat.Play.Learn and Realize the Dream, respectively.
Commentaryphilanthropy
Why time is becoming the new currency of giving
By Arndrea Waters King and Ayesha CurryDecember 2, 2025
9 hours ago
Trump
CommentaryTariffs and trade
The trade war was never going to fix our deficit
By Daniel BunnDecember 2, 2025
11 hours ago
Elizabeth Kelly
CommentaryNon-Profit
At Anthropic, we believe that AI can increase nonprofit capacity. And we’ve worked with over 100 organizations so far on getting it right
By Elizabeth KellyDecember 2, 2025
11 hours ago
Decapitation
CommentaryLeadership
Decapitated by activists: the collapse of CEO tenure and how to fight back
By Mark ThompsonDecember 2, 2025
11 hours ago
David Risher
Commentaryphilanthropy
Lyft CEO: This Giving Tuesday, I’m matching every rider’s donation
By David RisherDecember 1, 2025
1 day ago
college
CommentaryTech
Colleges risk getting it backwards on AI and they may be hurting Gen Z job searchers
By Sarah HoffmanDecember 1, 2025
1 day ago

Most Popular

placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
4 days ago
placeholder alt text
Success
Warren Buffett used to give his family $10,000 each at Christmas—but when he saw how fast they were spending it, he started buying them shares instead
By Eleanor PringleDecember 2, 2025
14 hours ago
placeholder alt text
Success
Forget the four-day workweek, Elon Musk predicts you won't have to work at all in ‘less than 20 years'
By Jessica CoacciDecember 1, 2025
1 day ago
placeholder alt text
Economy
Elon Musk says he warned Trump against tariffs, which U.S. manufacturers blame for a turn to more offshoring and diminishing American factory jobs
By Sasha RogelbergDecember 2, 2025
8 hours ago
placeholder alt text
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Sasha RogelbergDecember 1, 2025
1 day ago
placeholder alt text
Personal Finance
Current price of gold as of December 1, 2025
By Danny BakstDecember 1, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.