• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailUnder Armour

Under Armour’s footwear powers jump in sales

By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
October 23, 2014, 8:27 AM ET
Milwaukee Brewers v Washington Nationals
WASHINGTON, DC - JULY 20: Bryce Harper #34 of the Washington Nationals wears Under Armour shoes before the game against the Milwaukee Brewers at Nationals Park on July 20, 2014 in Washington, DC. (Photo by G Fiume/Getty Images)Photo by G Fiume — Getty Images

Under Armour (UA) reported a 22% jump in third-quarter net income Thursday, as the sports gear maker notched sharply higher sales as more consumers turn to athletic apparel and shoes for both functionality and fashion. Here are the key points from the earnings report.

What you need to know: Under Armour, a darling brand in the athletic apparel space that has reported surging sales of apparel and footwear of late, issued another strong earnings report. The company’s apparel sales leapt 26% to $704.6 million in the third quarter from a year ago, while footwear sales jumped 50% and accessories sales were up 32%. Overall, revenue grew 30% to nearly $938 million, above Wall Street’s expectations. But it looks like investors wanted more, as the company’s shares are trading lower in the premarket session.

Still, there’s a lot of growth opportunity at Under Armour. Executives and analysts have said the women’s business and footwear sold to both genders are some of the greatest potential sales drivers. And the company only derived $90 million of its sales from outside North America in the latest quarter — a tiny figure when considering the vast size of the global activewear market.

The big number: $3.03 billion — that’s the sales target Under Armour now sees for all of 2014, and it implies 30% growth over 2013. But analysts had already accurately predicted Under Armour would raise that target and some had hoped for a projection of growth as high as 32%, according to SIG Susquehanna analyst Christopher Svezia.

What you might have missed: Under Armour and its peers are aggressively chasing the women’s market, and the company’s latest comments suggest it means business. Under Armour Chief Executive Kevin Plank said they are “particularly excited” about a global woman’s campaign that features ballerina Misty Copeland and model Gisele Bündchen, which he claims “ignited a powerful new dialogue with our female consumer as we begin to bridge the gap between female athletes and athletic females.”

Those comments come a day after larger rival Nike (NKE) declared its news line of athletic gear for women the best collection it has ever developed, and promised to add $2 billion to annual sales from the women’s side by 2017. Nike generates $5 billion a year from the women’s business versus Under Armour’s roughly $500 million, though Under Armour is growing faster and Plank has said he believes the women’s business can be as big, if not bigger, than the men’s side — historically Under Armour’s strong suit. Both face additional competition from Lululemon (LULU), Gap (GPS) and others in the $15 billion activewear market in the U.S., which is growing faster than overall apparel.

About the Author
By John KellContributing Writer and author of CIO Intelligence

John Kell is a contributing writer for Fortune and author of Fortune’s CIO Intelligence newsletter.

See full bioRight Arrow Button Icon

Latest in Retail

A sign showing the US-Canada border in front of a bunch of dead, barren trees in winter
Politicstourism
Exclusive: U.S. businesses are getting throttled by the drop in tourism from Canada: ‘I can count the number of Canadian visitors on one hand’
By Dave SmithDecember 10, 2025
2 hours ago
AsiaCoupang
Coupang CEO resigns over historic South Korean data breach
By Yoolim Lee and BloombergDecember 10, 2025
6 hours ago
Man in dark jacket sitting on a chair
AIBrainstorm AI
Amazon’s new Alexa aims to detangle household chaos, like who fed the dog and the name of that restaurant everyone wanted to try
By Amanda GerutDecember 9, 2025
1 day ago
Paul Singer
Investingactivist investing
Pepsi to cut product offering nearly 20% in deal with $4 billion activist Elliott
By Dee-Ann Durbin and The Associated PressDecember 8, 2025
2 days ago
Bambas
LawSocial Media
22-year-old Australian TikToker raises $1.7 million for 88-year-old Michigan grocer after chance encounter weeks earlier
By Ed White and The Associated PressDecember 6, 2025
4 days ago
RetailConsumer Spending
U.S. consumers are so financially strained they put more than $1 billion on buy-now, pay later services during Black Friday and Cyber Monday
By Jeena Sharma and Retail BrewDecember 5, 2025
5 days ago

Most Popular

placeholder alt text
Economy
‘Fodder for a recession’: Top economist Mark Zandi warns about so many Americans ‘already living on the financial edge’ in a K-shaped economy 
By Eva RoytburgDecember 9, 2025
16 hours ago
placeholder alt text
Success
When David Ellison was 13, his billionaire father Larry bought him a plane. He competed in air shows before leaving it to become a Hollywood executive
By Dave SmithDecember 9, 2025
1 day ago
placeholder alt text
Banking
Jamie Dimon taps Jeff Bezos, Michael Dell, and Ford CEO Jim Farley to advise JPMorgan's $1.5 trillion national security initiative
By Nino PaoliDecember 9, 2025
18 hours ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
14 days ago
placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
4 days ago
placeholder alt text
Success
Even the man behind ChatGPT, OpenAI CEO Sam Altman, is worried about the ‘rate of change that’s happening in the world right now’ thanks to AI
By Preston ForeDecember 9, 2025
21 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.