• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Apple

Bono is sorry for dumping a new U2 album onto your Apple device

By
TIME
TIME
Down Arrow Button Icon
By
TIME
TIME
Down Arrow Button Icon
October 15, 2014, 12:17 PM ET

This post is in partnership with Time. The article below was originally published at Time.com.

By Elizabeth Barber, TIME

Bono has apologized for giving new meaning to the wordearworm and sending U2’s latest album straight into iTunes users’ music libraries, whether they wanted it or not, Pitchfork reports.

In a Facebook Q&A session, one non-consensual listener wrote, “Can you please never release an album on iTunes that automatically downloads to peoples [sic] playlists ever again? It’s really rude.”

Pitchfork, a music-reviews website, reports that a seemingly chastened Bono replied, “Oops. I’m sorry about that. I had this beautiful idea and we got carried away with ourselves. Artists are prone to that kind of thing. Drop of megalomania, touch of generosity, dash of self-promotion, and deep fear that these songs that we poured our life into over the last few years mightn’t be heard.”

“There’s a lot of noise out there,” the U2 front man continued. “I guess we got a little noisy ourselves to get through it.”

U2’s latest album, Songs of Innocence, was uploaded to iTunes users’ libraries for free download on Sept. 9. Non-U2 fans, and even U2 fans chaffing at not having a say in the matter, cried foul.

[Pitchfork]

About the Author
By TIME
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.