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Google

Google reportedly working on giant TV screens

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TIME
TIME
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TIME
TIME
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October 3, 2014, 12:37 PM ET
2008 Google Winter Marketing Forum In Xian
XIAN, CHINA - NOVEMBER 20: (CHINA OUT) An etiquette girl is reflected on a big screen at the Google's 2008 Xian winter marketing forum on November 20, 2008 in Xian of Shaanxi Province, China. Google has covered in China most of the commercial value of users, 88 percent of search products and user information in the use of Google. (Photo by China Photos/Getty Images)China Photos—Getty Images

This post is in partnership with Time. The article below was originally published at Time.com.

By Justin World, TIME

Google (GOOG) is developing technology to allow users to integrate multiple screens to create giant television-like screens of variable shapes and sizes, sources familiar with the matter told the Wall Street Journal.

Former Massachusetts Institute of Technology professor Mary Lou Jepsen is leading the project, which is being developed in secret and has not been disclosed to the public. Jepsen previously led the project to create a cheap laptop that could be distributed widely in the developing world, an effort that failed to meet the high hopes surrounding it.

The ability to combine small screens to create larger ones would disrupt a market where prices increase dramatically with size. A 32-inch screen can retail for less than $1,000. A 110-inch screen, the largest manufactured, requires a custom order and can reportedly cost more than $100,000.

[WSJ]

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