• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

1

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
MPWHeineken

The secretive heir to the Heineken dynasty

By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
September 16, 2014, 11:11 AM ET

Heineken NV’s rejection of SABMiller’s takeover bid on Sunday was terse and also a bit mysterious: “Heineken has consulted with its majority shareholder and concluded that SABMilller’s proposal is non-actionable,” the Dutch beer giant announced.

Who is this majority shareholder standing guard against the next potential mega-merger in the global beer market?

Her name is Charlene de Carvalho-Heineken. The only child of the late Freddy Heineken, who brought the premium beer brand to America after Prohibition, she is the sole heir to the Heineken fortune and the controlling shareholder of what is now the world’s third-largest brewer.

De Carvalho-Heineken, 60, controls 51% of Heineken Holding NV (HKHHF), a public company listed on the Amsterdam Stock Exchange, which in turn owns 50.05% of Heineken NV (HINKF), also listed on the Amsterdam exchange. The stock-market value of Heineken NV is around $45 billion, making de Carvalho-Heineken’s interest in the company worth more than $11 billion. She is one of Europe’s wealthiest women and one of the world’s least known billionaires.

Shy and extremely private, de Carvalho-Heineken has never spoken to the press—until Fortune spent two days with her and her husband, Citigroup (C) vice chairman Michel de Carvahlo, in Amsterdam in June. “I’ve always been quite happy to be anonymous,” she told me.

It was de Carvalho-Heineken’s great-grandfather, Gerard Adriaan Heineken, who founded the company 150 year ago, and her father, Freddy, who expanded Heineken globally with ferocious drive and an iron will. Charlene grew up in Amsterdam, sheltered by and very close to her father. After Freddy was kidnapped in Amsterdam and held hostage for a large ransom in 1983, Charlene spent her life happily below the radar in London, raising five children with her banker husband. Michel de Carvalho, a former child actor and Olympic skier, is as outgoing and effusive as Charlene is quiet and reserved.

She joined the board of Heineken Holding NV in 1988 but had little interest in the details of the family business until 12 years ago. That’s when her father died. On the day of Freddy’s funeral in 2002, Michel, playing investment banker as well as consoling spouse, told Charlene that it would be prudent to have a Heineken involved in the company. With trepidation, she stepped up.

Digging into Heineken’s global operations and visiting breweries around the world, the Heineken heiress and her husband, 70, turned into very involved and opinionated owners. They played key roles in replacing Heineken’s CEO in 2005 with Jean Francois van Boxmeer, who is now at the helm. Under the couple’s watch, van Boxmeer acquired brands such as Dos Equis and Bohemia—while fending off suitors who would relish owning these and other Heineken brands such as Amstel.

Neither de Carvalho-Heineken nor her husband, who is on the supervisory board of Heineken NV, agreed to talk to the press about the takeover overture from London-based SABMiller—which is looking to bulk up for its own protection against potential acquisition by behemoth Anheuser-Busch InBev. During two days of interviews in June, though, the de Carvahlos talked candidly about the threat of takeover—“I worry about everything,” Charlene admitted, noting that she was “very, very, very sorry” when August Busch sold his family business, Anheuser-Busch, to Brazil-based InBev in 2008. “That was shocking,” she said.

“The lady who throws the switch,” as Michel deCarvalho calls his wife, will continue to say ‘No’ to takeover bids in the future. “It’s not sentimentality,” said Michel. He and Charlene intend to pass on their controlling stake in Heineken to their five children. Charlene’s late father, Freddy, called this fourth generation of Heineken the “D-generation”—jokingly, perhaps—and Michel and Charlene want to prove that the title doesn’t fit. “The best defense is always a high stock price,” Michel says, adding, “With our strong culture built up over 150 years and a workforce as passionate as we are, we’ll drive this company forward with excellent returns for all shareholders.”

About the Author
By Patricia Sellers
See full bioRight Arrow Button Icon

Latest in MPW

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in MPW

lucas
ConferencesWorkplace Innovation Summit
Trump’s EEOC chair is suing The New York Times because ‘we should bring it on behalf of white workers too’
By Nick LichtenbergMay 20, 2026
2 days ago
How a book convinced Arundhati Bhattacharya, one of India’s most powerful bankers, to try working for a U.S. tech company
AsiaMost Powerful Women
How a book convinced Arundhati Bhattacharya, one of India’s most powerful bankers, to try working for a U.S. tech company
By Angelica AngMay 19, 2026
3 days ago
shyam
CommentaryHealth
World Economic Forum: women’s health gets only 20% of R&D funding. We must seize this $1 trillion opportunity
By Shyam BishenMay 18, 2026
4 days ago
weld
Future of Workthe future of work
Meet a 21-year-old community college student who’s going to China as the first American woman welder in the trades Olympics
By Mike Householder and The Associated PressMay 17, 2026
5 days ago
‘No one was coming to save me’: How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn’t fix
Successreese witherspoon
‘No one was coming to save me’: How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn’t fix
By Sydney LakeMay 17, 2026
5 days ago
‘Be delusional enough to call yourself something the world hasn’t called you yet’: What powerful women told the class of 2026
NewslettersMPW Daily
‘Be delusional enough to call yourself something the world hasn’t called you yet’: What powerful women told the class of 2026
By Sydney LakeMay 14, 2026
8 days ago

Most Popular

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
By Preston ForeMay 20, 2026
2 days ago
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
17 hours ago
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
2 days ago
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
Workplace Culture
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
By Sydney LakeMay 20, 2026
2 days ago
A 'proudly autistic' workplace expert says putting neurodivergent employees in a typical office is like dropping a polar bear in Austin, Texas
Conferences
A 'proudly autistic' workplace expert says putting neurodivergent employees in a typical office is like dropping a polar bear in Austin, Texas
By Tristan BoveMay 20, 2026
2 days ago
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
Future of Work
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
By Mike Householder and The Associated PressMay 17, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.