• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Features

Deere’s profit falls as farm equipment sales decline

By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
August 13, 2014, 7:55 AM ET
White Corn Harvest As Strong Rand Makes Imports Cheaper
A Deere & Co. combine harvester dumps white corn grain into a waiting truck during a harvest on a farm in Grootvlei, South Africa, on Tuesday, July 29, 2014. Meal from white corn is used to make a South African staple food known as pap, while the yellow variety is used for animal feed. Photographer: Dean Hutton/Bloomberg via Getty ImagesPhoto by Bloomberg—Getty Images

Deere said weaker agricultural commodity prices have put pressure on the sale of farm equipment, leading the manufacturer to scale back production.

Weaker farm incomes have put pressure on the sale of Deere’s equipment, a trend that led to fewer industrywide sales in the U.S. and Canada. As a result, the maker of agriculture and construction machinery reported a 15% drop in fiscal third-quarter profit and trimmed its equipment-sales projection for the full year. It now sees a decline of about 6%, worse than the prior prediction of a 4% drop.

“For the balance of the year, the company will be scaling back production in line with demand for our agriculture products,” Chief Executive Samuel Allen said in a statement.

Deere (DE) said though the agriculture economy remained in a “relatively healthy state,” weaker commodity prices have led to lower income for farms. That decline is putting pressure on demand for farm equipment, especially larger models.

Equipment sales in the U.S. and Canada tumbled 8% for the quarter ended July 31, worse than the 4% decline for the other markets Deere serves. Profit and sales declined for the company’s agriculture and turf business, hurt by lower shipments and higher production costs largely related to engine-emission requirements.

Overall, Deere reported a profit of $850.7 million, or $2.33 a share, down from $996.5 million, or $2.56 a share, a year ago. Net sales slid 6.4% to $8.72 billion.

Analysts surveyed by Bloomberg had projected a profit of $2.20 a share on roughly $8.72 billion in revenue.

About the Author
By John KellContributing Writer and author of CIO Intelligence

John Kell is a contributing writer for Fortune and author of Fortune’s CIO Intelligence newsletter.

See full bioRight Arrow Button Icon

Latest in Features

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Features

This photograph taken in Le-Perreux-sur-Marne, outside Paris on February 9, 2026 shows undated pictures provided by the US Department of Justice on January 30, 2026 as part of the Jeffrey Epstein files
C-SuiteJeffrey Epstein
How Jeffrey Epstein pulled Bill Gates and Microsoft into a web of sex, money, and secrets
By Eva Roytburg and Jim EdwardsMarch 10, 2026
11 days ago
C-SuiteRetail
Target’s new CEO lays out a $6 billion plan to revive ‘Tarzhay’
By Phil WahbaMarch 6, 2026
15 days ago
SuccessMost Powerful Women
Exclusive: How Becky Kennedy built a leadership playbook for parenting—and a $34-million-a-year business
By Claire ZillmanFebruary 27, 2026
22 days ago
Customers in the electronics section at Walmart on Black Friday in Columbus, Ohio, US, on Friday, Nov. 28, 2025. Americans are planning to spend more this holiday season than last year, according to credit reporting firm TransUnion. Photographer: Brian Kaiser/Bloomberg via Getty Images
C-SuiteLeadership
McKinsey studied 61 growth companies that outperformed their peers through COVID, inflation, and labor shocks. Here’s what they all had in common
By Geoff ColvinFebruary 26, 2026
23 days ago
C-SuiteCEO salaries and executive compensation
A lucrative consolation prize: Inside the multimillion-dollar retention deals for CEO runners‑up
By Claire ZillmanFebruary 25, 2026
24 days ago
SuccessThe Interview Playbook
Millennial manager used Tinder to job hunt and landed 3 interviews—she says getting a job on the dating app was easier than finding love
By Orianna Rosa RoyleFebruary 22, 2026
27 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.