• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailGuns

Americans are buying fewer guns says Smith & Wesson

By
Laura Lorenzetti
Laura Lorenzetti
Down Arrow Button Icon
By
Laura Lorenzetti
Laura Lorenzetti
Down Arrow Button Icon
June 20, 2014, 4:35 PM ET
NRA Gathers In Houston For 2013 Annual Meeting
An attendee walks through the Smith and Wesson booth during an event in Houston, Texas.Justin Sullivan Getty Images

It looks like Americans may be buying fewer guns this year.

Smith & Wesson (SWHC), the 162-year-old gunmaker, lowered its guidance for the quarter and rest of the year, even as it reported better than expected sales in its fiscal fourth quarter that ended Apr. 30. Shares of Smith & Wesson’s stock had dropped nearly 9% by the close of trading Friday following the announcement.

The company reported sales of $170 million in its fourth quarter, higher than the average analyst estimate of about $164 million, according to data compiled by Bloomberg. Revenue was almost 5% less than the year-earlier quarter.

CEO James Debney said the current quarter would log revenue more than 20% lower than analyst forecasts, which is an average of $134 million for the fiscal first quarter based on seven analyst estimates.

The once high-selling gun industry may be facing a comedown as incidents of gun violence have soared this year. There has been an average of almost one school shooting every week for the past year and a half, the Washington Post reported earlier this month.

Until now, gun sales have been brisk as Americans bought up guns in anticipation that President Obama and Congress would place restrictions on firearms, especially in the wake of the deadly shooting at Sandy Hook Elementary in Newtown, Conn.

Handguns, especially, have been an area of growth for the company. Sales rose 30% last quarter, though the gains were offset by the fall in demand for rifles, which Debney attributed to the overall drop in revenue.

Smith & Wesson expects its 2015 revenues to be between $585 million and $600 million, down year-over-year compared to its 2014 net sales of almost $627 million.

About the Author
By Laura Lorenzetti
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

LawFortune 500
With Trump’s tariffs deemed illegal by the Supreme Court, Costco stands to win big both financially and on reputation
By Phil WahbaFebruary 20, 2026
11 hours ago
reese
C-SuiteFood and drink
You’re not imagining that Reese’s Peanut Butter Cup tasting different. Just ask the inventor’s grandson
By Dee-Ann Durbin and The Associated PressFebruary 19, 2026
1 day ago
Walmart employee scanning product
Successthe future of work
Walmart exec says it’s ‘unfortunate’ that other companies are slashing workforces in the name of AI—it’s offering training to 1.6 million workers instead
By Preston ForeFebruary 19, 2026
2 days ago
walmart
Investingearnings
Walmart reveals that more wealthy Americans shopped there during the holidays than usual
By Anne D'Innocenzio and The Associated PressFebruary 19, 2026
2 days ago
Fortune 500 Amazon
RetailAmazon
Amazon takes the No. 1 spot on the Fortune 500, ending Walmart’s 13-year run
By Phil WahbaFebruary 19, 2026
2 days ago
les wexner
LawBillionaires
Retail billionaire Les Wexner says he was ‘duped’ by adviser Jeffrey Epstein: ‘I was naive, foolish, and gullible’
By The Associated Press and Julie Carr SmythFebruary 18, 2026
2 days ago

Most Popular

placeholder alt text
Economy
Fed confirms it obeyed U.S. Treasury request for an unusual ‘rate check,’ weakening the dollar against foreign currencies
By Jim EdwardsFebruary 19, 2026
2 days ago
placeholder alt text
Success
'I had to take 60 meetings': Jeff Bezos says 'the hardest thing I've ever done' was raising the first million dollars of seed capital for Amazon
By Dave Smith and Fortune EditorsFebruary 19, 2026
2 days ago
placeholder alt text
AI
‘I’m deeply uncomfortable’: Anthropic CEO warns that a cadre of AI leaders, including himself, should not be in charge of the technology’s future
By Sasha RogelbergFebruary 19, 2026
2 days ago
placeholder alt text
AI
Deutsche Bank asked AI how it was planning to destroy jobs. And the robot answered
By Nick LichtenbergFebruary 18, 2026
2 days ago
placeholder alt text
AI
Sam Altman says the quiet part out loud, confirming some companies are ‘AI washing’ by blaming unrelated layoffs on the technology
By Sasha RogelbergFebruary 19, 2026
2 days ago
placeholder alt text
Asia
Bill Gates' foundation says sudden withdrawal was 'to ensure the focus remains on the AI Summit’s key priorities'
By The Associated PressFebruary 19, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.