• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind

2

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

3

An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948

1

College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind

2

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

3

An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
Apple

Apple’s WWDC: The second-week stories

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
June 15, 2014, 7:50 AM ET
Add Fortune on Google for similar content.

It’s been a fortnight since Apple staged what was arguably its most important developers conference since 2007, the year of the iPhone.

Like most of the reporters who were in the room that day, it’s taken me some time to sort through the meaning of what I saw and heard. This was an event created for software designers and programmers, not the press. As Asymco‘s Horace Dediu put it, WWDC 2014 was like “a cement conference, cheered by cement enthusiasts but leaving Architectural Digest writers asking what the fuss was all about.”

On the flight home, I posted links to some of the day-after analyses that struck me as particular insightful. See: WWDC: The second-day stories.

Two weeks later, these are the pieces I’d add to that list. Suggestions welcome.

Horace Dediu, Asymco: The greatest show on earth. “Dan Niles, a former analyst who is now a portfolio manager, said on a CNBC appearance that the WWDC event actually had nothing of any real meat for investors… The ‘investors’ that Dan Niles refers to are undoubtedly those who invest (or, more accurately, speculate with) money. But the audience for the event was an entirely different set of investors. These investors invest their passion, intellect and a substantial fraction of their lives with Apple. For them WWDC had a great deal of meat. Indeed, for them, it was probably the most significant event Apple ever staged.”

Benedict Evans, Digesting WWDC: Cloudy. “Apple invented the smartphone as we know it 7 years ago and since then the concept has been built out. All the stuff that really should have been there has been added step by step by both Apple and Google… As the core features are built out and commoditised, the changes are coming more and more in ways that reflect the very different characters of Apple and Google. I’ve described this before by saying that Apple is moving innovation down the stack into hardware/software integration, where it’s hard for Google to follow, and Google is moving innovation up the stack into cloud-based AI & machine learning services, where it’s hard for Apple to follow. This isn’t a tactical ‘this’ll screw those guys’ approach – it reflects the fundamental characters of the two companies. Google thinks about improving UX [user experience] by reducing page load times, Apple thinks about UX by making it easier to scroll that page.”

Dan Frommer, Quartz: The “Apple doesn’t get the cloud” era is officially over. “Some have recently criticized Apple for not being Googly enough, arguing that Google is making big, bold bets like self-driving cars, while Apple sticks to its narrow focus on consumer electronics. This is a mostly silly argument: Apple is only Apple because of this focus, and there’s no real reason for two different companies to behave the same, anyway.”

Ben Thompson, Stratechery: What Steve Jobs wouldn’t have done. “What is critical to understand about Steve Jobs’ Apple was how much it was rooted in fear. Not fear of Jobs, but rather, the abject terror of the company ever finding itself in a similar situation to the one Jobs stepped into in 1997. A company bankrupt technically, and on the verge of being bankrupt financially, deserted by the partner it had made into a powerhouse (Adobe), and forced to accept a loan from its oldest and most bitter rival Microsoft. Jobs, and all of those closest to him, swore never again. And so, Apple hoarded cash like a depression-era grandma; every new Apple product was locked down to the fullest extent possible, with limitations removed grudgingly at best.”

John Gruber, Daring Fireball: Only Apple. “Apple didn’t need a reset [after Steve Jobs died]. Apple needed to grow up. To stop behaving like an insular underdog on the margins and start acting like the industry leader and cultural force it so clearly has become. Apple has never been more successful, powerful, and influential than it is today. They’ve thus never been in a better position to succumb to their worst instincts and act imperiously and capriciously. Instead, they’ve begun to act more magnanimously.”

. . .

On the other hand, there’s this from Michael A. Cusumano, a professor in the Sloan School of Management at M.I.T., who is writing a book about innovation and has been talking to current and former employees about the company culture:

“I think it’s going to be very difficult for them to come up with the next big thing,” he told the New York Times. “They’ve lost their heart and soul.”

See Matt Richtel and Brian Chen’s Tim Cook, Making Apple His Own on the front page of Sunday’s Business section. See also Daniel Eran Dilger’s critique at AppleInsider: New York Times seeks to profile Tim Cook after getting shut out by Apple.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in

Kospi index and U.S. stock futures jump as new Hormuz talks send oil prices plunging amid Iran war pause while Wall Street awaits Fed meeting
Economytech stocks
Kospi index and U.S. stock futures jump as new Hormuz talks send oil prices plunging amid Iran war pause while Wall Street awaits Fed meeting
By Jason MaJuly 26, 2026
7 hours ago
U.S. appeals court upholds block on Trump’s order to create a federal list of eligible voters and limit mail-in ballots only to people on that list
PoliticsElections
U.S. appeals court upholds block on Trump’s order to create a federal list of eligible voters and limit mail-in ballots only to people on that list
By Russ Bynum and The Associated PressJuly 26, 2026
9 hours ago
U.S. troops killed recently were moved from the Iran war death toll to ‘overseas operations’ after the Pentagon claimed ‘temporary data disruptions’
PoliticsIran
U.S. troops killed recently were moved from the Iran war death toll to ‘overseas operations’ after the Pentagon claimed ‘temporary data disruptions’
By Konstantin Toropin and The Associated PressJuly 26, 2026
10 hours ago
China’s Moonshot, Z.AI, and DeepSeek are challenging U.S. AI labs—and beating them on cost
MagazineChina
China’s Moonshot, Z.AI, and DeepSeek are challenging U.S. AI labs—and beating them on cost
By Nicholas GordonJuly 26, 2026
10 hours ago
Mideast oil may soon have no way out amid ‘everything everywhere all at once’ wars, but the crisis in refined products is even worse
Middle EastOil
Mideast oil may soon have no way out amid ‘everything everywhere all at once’ wars, but the crisis in refined products is even worse
By Jason MaJuly 26, 2026
10 hours ago
Traders are getting a new tool to wager on the biggest U.S. stocks
Investingstock trading
Traders are getting a new tool to wager on the biggest U.S. stocks
By Bernard Goyder, Katherine Doherty and BloombergJuly 26, 2026
12 hours ago

Most Popular

College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind
Economy
College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind
By Mia OsmonbekovJuly 26, 2026
21 hours ago
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
2 days ago
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
Success
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
By Orianna Rosa RoyleJuly 25, 2026
2 days ago
I've been teaching college students for decades. Most of them can no longer finish a book
Commentary
I've been teaching college students for decades. Most of them can no longer finish a book
By Austin SaratJuly 26, 2026
22 hours ago
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
Middle East
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
By Jason MaJuly 25, 2026
1 day ago
Startups are installing tiny data centers in people’s homes to reduce strain on the beleaguered electrical grid
Environment
Startups are installing tiny data centers in people’s homes to reduce strain on the beleaguered electrical grid
By Sasha RogelbergJuly 25, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.