• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Whatsapp

WhatsApp’s Brian Acton: One-time Facebook reject is now a $19 billion man

By
JP Mangalindan
JP Mangalindan
Down Arrow Button Icon
By
JP Mangalindan
JP Mangalindan
Down Arrow Button Icon
June 5, 2014, 4:41 PM ET
Courtesy: StartX Media

Five years ago, Facebook turned down Brian Acton for a job.

The Orlando, Fla.-raised software engineer had worked at Yahoo (YHOO) for over a decade when he decided to take time off. For two years he did, exploring places as far-flung as Antarctica before returning to Silicon Valley to work again. After companies like Facebook (FB) and Twitter (TWTR) rejected him, he started building WhatsApp, a mobile messaging service that eventually exploded, amassing 500 million users worldwide. Then last February, Facebook stunned the world when it announced it was scooping up WhatsApp for a jaw-dropping $19 billion – the most it had ever paid for a startup. By one estimate, Acton will be worth at least $3 billion when the deal closes, which is expected later this year.

That Facebook once rejected Acton, 42 is an irony not lost on him. But far from being bitter he says he looks forward to working with Facebook CEO Mark Zuckerberg and crew. “We might disagree on some topics, but they understand what communication is like, and they understand the issues around privacy and security,” Acton explained Wednesday at StartX, a non-profit organization for Stanford University entrepreneurs.

Reaching a $19 billion deal was a roundabout journey for Acton and Koum. For one, Acton was already 38 when he helped build WhatsApp. Before that, he spent three years at Apple (AAPL) and over 11 years at Yahoo, where he met WhatsApp CEO and cofounder Jan Koum and eventually became the company’s vice president of engineering. (Acton also weathered a divorce and had children.) It’s a different — and far longer — trajectory compared to many of today’s entrepreneurs, who jump into a startup right after college or drop out, Acton points out.

Still, Acton and Koum’s late-blooming strategy worked. With WhatsApp, they developed a dead-simple mobile app that works a lot like traditional text, or SMS messaging, allowing users to send and receive calls, video, and pictures in addition to messages. (“I used to call SMS black and white,” Acton said. “We’re color.”) Because it was free, the app developed a huge following, particularly in Europe and parts of Asia, where traditional texting can be pricey. That’s despite a mobile messaging space crowded with competitors like Line, Viber and MessageMe. “It just effing works,” said Acton, explaining in semi-profane terms WhatApp’s appeal. “We don’t have a lot of gimmickry. We don’t collect messages or do anything with them. We respect our users.”

Talks with Zuckerberg about a potential WhatsApp acquisition began heating up in early February, when Zuck – as he is known to tech insiders – presented Acton and Koum with a hard number. “We said, ‘Oh, shit,’ We’ve got to pay attention to this,” Acton said, who recalled a mind-numbing 96-hours straight in conference rooms with a “flotilla” of lawyers as they hammered out a deal.

For now, the thing Acton looks forward to most isn’t working with the employer who once rejected him – or even getting to 600 million WhatsApp users – it’s closing the deal with Facebook. Admitted Acton: “When it closes, it’ll be with a sense of relief.

About the Author
By JP Mangalindan
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

PoliticsICE
Trump’s border czar says ICE agents could guard exits and check IDs at airport screening areas as long lines plague travelers
By Seung Min Kim and The Associated PressMarch 22, 2026
40 seconds ago
Energynatural gas
Natural gas prices in Texas plunge deep into negative territory and producers are burning it off, while the rest of the world braces for shortages
By Jason MaMarch 22, 2026
48 minutes ago
Kevinn O'Leary showing off his watches
SuccessShark Tank
Kevin O’Leary became a millionaire from a $4.2 billion deal—but said it was ‘very anticlimactic’
By Sydney LakeMarch 22, 2026
2 hours ago
SuccessThe Interview Playbook
Boss uses a recruiter-approved coffee cup test in every interview—and he won’t hire anyone who fails it
By Orianna Rosa RoyleMarch 22, 2026
2 hours ago
Warren Buffett
SuccessBillionaires
Warren Buffett admits his original philanthropic  plans were not ‘feasible’—he’s instead left his three kids $500 million a year to give away
By Preston ForeMarch 22, 2026
2 hours ago
EnergyCuba
Cuba begins to restore power after third nationwide collapse of the entire energy grid this month alone
By Andrea Rodriguez and The Associated PressMarch 22, 2026
3 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.