• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns

2

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

3

Current price of oil as of June 12, 2026

1

Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns

2

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

3

Current price of oil as of June 12, 2026

With Alibaba stake, SoftBank readies for U.S. invasion

By
Erik Heinrich
Erik Heinrich
Down Arrow Button Icon
By
Erik Heinrich
Erik Heinrich
Down Arrow Button Icon
May 16, 2014, 10:35 AM ET

FORTUNE — Could Japan’s SoftBank and China’s Alibaba be the one-two punch that knocks leading U.S. mobile and e-commerce companies off their game?

When the online retail juggernaut Alibaba lists in New York — perhaps as early as next month in what is expected to be the largest market debut ever by a technology company, surpassing Facebook’s $16-billion I.P.O. — SoftBank will have 34 percent stake.

Much has been made about the 40 percent ownership stake that Yahoo (YHOO) must sell when Alibaba goes public, and for good reason: The Sunnyvale, Calif.-based company’s financial performance has long been pinned to its piece of the fast-growing Chinese company, which could be worth an estimated $10 billion. Without it, the company must find its own growth.

But SoftBank has no plans to cash in its stake. That is perhaps a little surprising, given that the company’s billionaire chief executive, Masayoshi Son, has piled on about $90 billion in debt resulting from a very aggressive acquisition spree. The cheerful and diminutive Son, described by some as Asia’s Warren Buffet, is considered to be a crafty businessman with a very ambitious vision for the future of the global Internet and his company’s place in it.

“What makes us fundamentally different from other companies is that our background is in the Internet, not simply telecom operations,” Son wrote in SoftBank’s annual report. “The SoftBank Group’s goal is to become the global No. 1 in mobile Internet. Our vision for the Group is to enable people around the world to lead enriched lifestyles by enjoying a diverse spectrum of services and content, such as music, video, e-commerce, and financial settlements.”

MORE: Marissa Mayer on Yahoo mobile: ‘We’re late, we’re behind’

Son has watched the value of his company’s shares double in the past 12 months, resulting in market capitalization of $98 billion. In 2013, he made a $21.6 billion acquisition of Sprint, the third-largest U.S. wireless carrier. Emboldened, he has now expressed interest in acquiring T-Mobile, the fourth-largest U.S. carrier, and is expected to make a formal bid this summer.

U.S. regulators have been wary of combining the No. 3 and No. 4 U.S. carriers, but Son has promised the mother of all price wars with Verizon (VZ) and AT&T (T) if they allow him to move forward with his plan.

Alibaba — which sold merchandise valued at more than $248 billion last year, more than Amazon (AMZN) and eBay (EBAY) combined — has suggested that its decision to list in New York rather than Hong Kong or Shanghai was informed by its plan to grab market share from America’s e-commerce leaders.

“SoftBank, with its acquisition of Sprint, is a serious threat to local operators because it can build on a local, established company,” says Karsten Weide, an analyst at the market research firm IDC. “For Alibaba, it will be much harder to pose a challenge to Amazon and eBay, because they have no local presence to speak of yet. Also, they will face similar cultural hurdles entering the U.S. market as American companies have encountered launching in the Chinese market.”

Like eBay, Alibaba relies heavily on third-party retailers to drive business over its platform, giving it less control over what is bought and sold. (Amazon sells many of its good directly.)

MORE: Jack Ma, Alibaba’s founder, in the IPO spotlight

SoftBank’s Son doesn’t see any of this as a hurdle. He believes he can leverage his stake in Alibaba, a company he describes as an “indispensable strategic partner,” to create synergies between the two companies as they increase activity in the U.S. At the heart of Son’s global expansion plan is the creation of an Internet and mobile ecosystem that uses telecom infrastructure as a platform for delivering an array of services beyond voice and data. “Controlling the infrastructure means controlling the world of the Internet,” Son wrote in the annual report. “This is the rationale for our involvement in the telecommunications businesses.”

Not everyone is bullish on Son’s grand plan. “Sprint needs to give U.S. customers a mobile product that’s far more compelling than what AT&T, Verizon and T-Mobile offer in order to win customers back,” says Bill Menezes, an analyst at the market research firm Gartner. “Giving them another way to buy things when they already have Amazon, e-Bay, Google and other entrenched options is not going to change that.”

IDC’s Weide agrees. “Even if Alibaba launched in the U.S. today, it would be at least three or four years before it would present a serious challenge.”

Time will tell. But as a man who holds a stake in more than 1,300 companies, Son seems prepared to wait.

About the Author
By Erik Heinrich
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Trump expects to sign a deal with Iran on Sunday, but Tehran may want to avoid giving him a gift on his birthday
Middle EastDonald Trump
Trump expects to sign a deal with Iran on Sunday, but Tehran may want to avoid giving him a gift on his birthday
By Jason MaJune 13, 2026
56 minutes ago
Trump says he’ll sign deal with Iran to reopen Hormuz Sunday
PoliticsIran
Trump says he’ll sign deal with Iran to reopen Hormuz Sunday
By Arsalan Shahla, Maria Paula Mijares Torres and BloombergJune 13, 2026
3 hours ago
‘It’s not a jailbreak’ — Research leading to U.S. export restrictions on top Anthropic models was for defense, cybersecurity CEO says
AIAnthropic
‘It’s not a jailbreak’ — Research leading to U.S. export restrictions on top Anthropic models was for defense, cybersecurity CEO says
By Jason MaJune 13, 2026
4 hours ago
The real star of the UFC fight at the White House may be the Claw: a behemoth cage constructed for the Octagon
PoliticsUFC
The real star of the UFC fight at the White House may be the Claw: a behemoth cage constructed for the Octagon
By Dan Gelston and The Associated PressJune 13, 2026
6 hours ago
Trump to talk with allies at G7 summit in the coming week about removing mines from the Strait of Hormuz as deal to end Iran war nears
PoliticsIran
Trump to talk with allies at G7 summit in the coming week about removing mines from the Strait of Hormuz as deal to end Iran war nears
By Munir Ahmed, Samy Magdy, Aamer Madhani and The Associated PressJune 13, 2026
6 hours ago
Meet the lone star tick: the primary U.S. source of alpha-gal syndrome, which is a life-threatening meat allergy that’s on the rise
HealthHealth
Meet the lone star tick: the primary U.S. source of alpha-gal syndrome, which is a life-threatening meat allergy that’s on the rise
By Matthew Perrone and The Associated PressJune 13, 2026
7 hours ago

Most Popular

Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Sydney LakeJune 13, 2026
12 hours ago
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
4 days ago
Current price of oil as of June 12, 2026
Personal Finance
Current price of oil as of June 12, 2026
By Joseph HostetlerJune 12, 2026
1 day ago
Anthropic disables Fable and Mythos AI models after U.S. government bars it from giving foreigners access
AI
Anthropic disables Fable and Mythos AI models after U.S. government bars it from giving foreigners access
By Jeremy KahnJune 13, 2026
17 hours ago
U.S. energy secretary says 7 million barrels of oil exiting Persian Gulf daily, but Chevron CEO rebuts the claim
Energy
U.S. energy secretary says 7 million barrels of oil exiting Persian Gulf daily, but Chevron CEO rebuts the claim
By Jordan BlumJune 12, 2026
1 day ago
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
Success
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
By Catherina GioinoJune 11, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.