• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
Brainstorm Green

10 Questions: Todd Pedersen, CEO, Vivint

By
Chanelle Bessette
Chanelle Bessette
Down Arrow Button Icon
By
Chanelle Bessette
Chanelle Bessette
Down Arrow Button Icon
February 6, 2014, 12:23 PM ET
Add Fortune on Google for similar content.

FORTUNE — When Todd Pedersen was 22, he dropped out of college at Brigham Young University to start his own company. What began as a marketing firm that worked with pest control companies quickly evolved into a home security business.

Pedersen saw additional opportunity in the realm of home automation, and, eventually, residential solar technology. His company, which came to be called Vivint, now offers all of these services for the home. Vivint’s energy management division operates under a power purchaser agreement with home owners. In other words, customers pay no money down to put panels on their roofs, Vivint uses the solar energy to become a power supplier, and the customer enjoys the benefit of a cheaper power bill every month.

Pedersen follows the philosophy that, “Green is good, but it has to be economically viable.” Pedersen, 45, lives and works in Provo, Utah. He spoke with Fortune.

1. Which alternative energy projects are you most excited about?

The only one I can really speak to is Vivint Solar. It’s a viable product. Solar is an incredible resource, and in North America it’s incredibly under-penetrated. There’s tremendous upside opportunity, and the way we’re deploying it, it’s affordable. We’re utilizing tax credit, but we’re also growing the capability to finance solar panels on houses and get the benefit of cheaper power. Most people didn’t have a choice before [because fitting a house with solar panels was expensive], but now the residential solar industry has come along, and companies like ours can provide better and better services.

2. What is the best advice you ever received?

When I dropped out of college, my parents were kind of upset. My dad drove down to Utah and asked me what was going on. I told him I had an interesting idea for a business. And these are very simple words, but my Dad said to me, “First, if you’re going to run a company, you have to provide the best service you possibly can for your customers. Second, you have to treat your employees like gold. And then three, everything else will work itself out.”

3. What would you do if you weren’t working at your current job?

I’d probably be trying to get a job here [at Vivint]. At some point, when I finish in the next 10 to 15 years or whenever I get tired, I’d like to teach business and entrepreneur classes.

4. What is your greatest achievement?

I think my greatest achievement is that I’ve had quite a bit of success from a business perspective. At the end of the day I realize that it’s just a job, and it doesn’t make me special, but I’ve tried to stay grounded through my business success. My company was valued at $2 billion, but I started in a trailer. I think I’ve maintained great relationships with the people I’ve worked with through the years. Those things at the end of the day are what really matter to me.

5. What is one characteristic that every leader should possess?

For me, I think it’s understanding the needs of the employee base. You can’t do anything without great people surrounding you and having them be motivated to set out and accomplish what you’re trying to accomplish. We have an incredible culture at our business, and I really care about the people I work with. I think you can force things to happen inside of an organization, but that isn’t lasting.

6. What is one goal that you would like to accomplish during your lifetime?

I’ve always wanted to climb Mount Everest, but I just don’t know if I’m going to get around to it. I love anything adventurous like that, but it’s a serious time commitment.

7. What daily steps do you take to promote sustainability?

I think from a business perspective, the thing that we’re doing is building one of the largest residential solar companies in the country. Solar is an every-single-day resource. I think last month we deployed 6.5 megawatts of solar power in North America.

8. What do you do to live a balanced life?

I’m probably as good as anyone at having a well-balanced life. A lot of it is scheduled between work and my wife and five children. My wife and I make sure that I make it to practices and games and performances and that kind of thing.

When I was early in my marriage, the first couple of years with my first two young children’s lives, I don’t really remember because I was so, so busy. I’ve been making more of an effort to stay focused on the family and turn the phone off for a couple of hours and pay attention to what’s here at home, because at the end of the day that’s what really matters.

The interesting thing about me is that when I’m home — and I try to come home at a decent hour — several nights a week, after my children have gone to bed, I have people come to my house to do work late at night. My wife is integrated into that and accepting of my being at home. She’d rather me be at home than at work.

I have kind of an odd schedule. I don’t go into work early every day. I get up with my children in the morning, take them to school, and I work out before I go to work. I usually get into the office around eleven [o’clock], then I work to six or seven, then usually from 10 to about one a.m.

9. What was your first job?

My grandpa was the mayor of Idaho Falls, and my first job was mowing lawns for the cemetery in junior high. I was employed by the city at the age of 13.

10. What is one unique or quirky habit that you have?

I wear a hat every day to work. They’re all Vivint brand.

More from Fortune‘s 10 Questions series:

  • 10 Questions: Mika Salmi, CEO, creativeLIVE
  • Ethan Brown, CEO, Beyond Meat
  • Shafqat Islam, CEO, NewsCred
  • Rao Mulpuri, CEO, View
  • David Hawkins, director of climate programs, NRDC
About the Author
By Chanelle Bessette
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in

Sundar Pichai, chief executive officer of Alphabet Inc.
AIAlphabet
Anthropic and SpaceX just handed Google the biggest profit quarter in company history—on paper
By Eva RoytburgJuly 22, 2026
5 hours ago
Medicaid Services administrator Dr. Mehmet Oz speaks before Vice President JD Vance at the Wisconsin Air National Guard facility at Milwaukee Mitchell International Airport.
PoliticsDonald Trump
Trump admin deferring $1 billion-plus Medicaid payments to California and Minnesota amid ‘suspected fraud’
By The Associated Press and Ali SwensonJuly 22, 2026
7 hours ago
‘It’s called StreetEasy, not StreetHard’: Mamdani cracks down on scourge of ‘housefishing’ and ‘real estate slop’
Real EstateHousing
‘It’s called StreetEasy, not StreetHard’: Mamdani cracks down on scourge of ‘housefishing’ and ‘real estate slop’
By Tatiana SatauaJuly 22, 2026
7 hours ago
As Washington panics about Chinese AI, Jensen Huang says open-source models like Kimi are ‘excellent’ and should be embraced, not banned
AIChina
As Washington panics about Chinese AI, Jensen Huang says open-source models like Kimi are ‘excellent’ and should be embraced, not banned
By Marco Quiroz-GutierrezJuly 22, 2026
7 hours ago
The Top Fitness and Wellness Gifts (2026): For the Busy Gym-Goer in Your Life
HealthFitness
The Top Fitness and Wellness Gifts (2026): For the Busy Gym-Goer in Your Life
By Christina SnyderJuly 22, 2026
7 hours ago
OpenAI CEO Sam Altman sits next to U.S. President Donald Trump.
AITech regulation
OpenAI’s rogue hacking incident was a warning shot. Will it be a wake-up call to finally create AI safety regulation?
By Jeremy Kahn and Emily ForliniJuly 22, 2026
8 hours ago

Most Popular

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
12 hours ago
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
2 days ago
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
1 day ago
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
Cybersecurity
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
By Jeremy Kahn and Emily ForliniJuly 21, 2026
1 day ago
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
Success
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
2 days ago
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
Economy
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
By Sasha RogelbergJuly 22, 2026
9 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.