• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

2

Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal

3

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

1

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

2

Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal

3

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Apple

The invisible hand that pushed Apple up and down for six years

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
December 16, 2013, 3:55 PM ET
Add Fortune on Google for similar content.



Source: Nanex. Click to enlarge.

What if you could see the prices of the stocks you’re following only once a day, but other investors following the same stocks could see the prices as they changed?

That, in broad strokes, was the situation from 2007 (when the Securities Exchange Commission created a national market system) until last Monday, Dec. 9, when NASDAQ and the NYSE began reporting small trades of less than 100 shares to the “consolidated tape” — the stream of prices visible to the public.

That might seem like a minor change, and for most stocks it probably is. Although trade in so-called “odd lots” has increased five fold in the past 20 years, according to Reuters, it still only accounts for 5% of total U.S. equity volume.

But for a high-priced stock like Apple (AAPL), which was selling in lots of 100 for more than $56,000 Monday, odd lots are a very big deal. Most investors can’t afford to drop $56,000 in a single trade. According Nanex CEO Eric Hunsader, 45% of all trades in Apple are in lots of less than 100 shares, and therefore invisible to the public under the old regime.

Why does this matter? For one thing it means that for years, trading volume in Apple was being misreported — a situation that can lead to a stock being mis-priced. The system also advantaged one kind of trader over another.

A 2011 study out of Cornell University found that computer algorithms were using odd lot trades for what the researchers called “price discovery” — pinging the market with thousands of tiny orders designed to both disguise their intentions and to smoke out the big institutional orders than can push a stock up or down. For the past six years, high-frequency trading computers — wired directly to the stock exchanges — could see this information. The public — until last week — could not.

Some Apple investors believe this might explain a lot of the strange behavior they’ve observed in Apple since 2007 — when the launch of the iPhone coincided with the promulgation of the SEC’s Regulation NMS, which created the national electronic market system that high-frequency traders exploit. Apple’s share price has moved both ways — to extraordinary highs and confidence-shattering lows — at volumes much lower than theory would predict. Invisible odd lot trades could explain the discrepancy.

How will the new reporting regime affect the average Apple investor?

“Several things will happen,” says Nanex’s Hunsader, a critic of high-frequency trading. “First, games that used to rely on that asymmetric information will no longer work. That in itself is good, with no effort on the part of the investor. Second, it will allow retail applications to better detect the supply/demand picture, etc. By knowing where these odd-lot trades are executing for example.”

“Asymmetric information is always bad for the market,” Hunsader concludes, “because it drives away some participants from the market. The most resilient market is one with the widest diversity of participants.”
About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in

The U.S. and Iran pause attacks on each other for a second straight day while Tehran continues talks with Oman over Hormuz
EnergyIran
The U.S. and Iran pause attacks on each other for a second straight day while Tehran continues talks with Oman over Hormuz
By Samy Magdy, Cara Anna and The Associated PressJuly 26, 2026
2 hours ago
Conspiracy theorist Laura Loomer admits she was ‘bamboozled’ by Russian propaganda and calls podcasters’ misinformation a national security threat
PoliticsUkraine invasion
Conspiracy theorist Laura Loomer admits she was ‘bamboozled’ by Russian propaganda and calls podcasters’ misinformation a national security threat
By Illia Novikov, Volodymyr Yurchuk, Jill Colvin and The Associated PressJuly 26, 2026
2 hours ago
Nuclear regulators want to eliminate a foundational safety principal that seeks to keep radiation exposure ‘as low as reasonably achievable’
EnergyNuclear Power
Nuclear regulators want to eliminate a foundational safety principal that seeks to keep radiation exposure ‘as low as reasonably achievable’
By Jennifer McDermott and The Associated PressJuly 26, 2026
2 hours ago
New tariffs could allow Trump to make levies permanent without going to Congress — ‘he’s trying every side door and every unlatched window to get in’
EconomyTariffs
New tariffs could allow Trump to make levies permanent without going to Congress — ‘he’s trying every side door and every unlatched window to get in’
By Mae Anderson and The Associated PressJuly 26, 2026
3 hours ago
A deal is being negotiated that centers around having Iran run vessel transit through the Strait of Hormuz with fewer restrictions on ships
PoliticsIran
A deal is being negotiated that centers around having Iran run vessel transit through the Strait of Hormuz with fewer restrictions on ships
By Ben Finley, Samy Magdy, Darlene Superville and The Associated PressJuly 26, 2026
3 hours ago
The ‘White Lotus’ effect: How fabulous TV locations are reshaping luxury travel and infuriating locals
MagazineLuxury
The ‘White Lotus’ effect: How fabulous TV locations are reshaping luxury travel and infuriating locals
By Adam EraceJuly 26, 2026
3 hours ago

Most Popular

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
1 day ago
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
Middle East
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
By Jason MaJuly 25, 2026
21 hours ago
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
2 days ago
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
Success
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
By Orianna Rosa RoyleJuly 25, 2026
1 day ago
Startups are installing tiny data centers in people’s homes to reduce strain on the beleaguered electrical grid
Environment
Startups are installing tiny data centers in people’s homes to reduce strain on the beleaguered electrical grid
By Sasha RogelbergJuly 25, 2026
1 day ago
College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind
Economy
College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind
By Mia OsmonbekovJuly 26, 2026
7 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.